Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Analytic Tools 89

Analytic Tools Feedback Software Product Research User Testing 89

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 86

Customer Experience Analytic Tools User Testing Customer Feedback 86

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Why it is important for your product management efforts.

Analytic Tools 84

Analytic Tools Data Visualization Research Software Onboarding KPIs 84

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Being good at user interviews is not equal to simply listening to your users.

User Testing 122

User Testing Customer Feedback Customer Experience Data Visualization 122

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. How can you gather such insights?

Product launches 86

Product launches User Testing Product Research Analytic Tools 86

The Product Coalition

AUGUST 2, 2020

After 10 years, this internal tool supported thousands of daily internal users across countless teams, but nobody could explain exactly what the tool was providing. The system provided different functionality for different customers and the total scope was far greater than the internal team’s staffing capacity. What is the problem?

Data Visualization 94

Data Visualization Customer Experience Customer Satisfaction Engineering 94

PMLesson's Ace the PM Interview

JULY 22, 2020

In this article, we will explore how technical a good product manager should be. This means communicating the user's pain points and clarifying requirements to software engineers. They talk to users to understand their pain points, and work with the team to outline how those pain points can be addressed.

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Usersnap

NOVEMBER 10, 2023

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. It is crucial to establish a differentiating factor against your competition and build your presentation around that.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

PMLesson's Ace the PM Interview

JANUARY 7, 2019

Product Questions: In product interview questions, you often need to focus on a particular customer segment or user pain point. Overall, tradeoffs can be a significant differentiating factor in estimation questions as they provide an opportunity to address potential issues with your response.

Analytic Tools 100

Analytic Tools User Testing Customer Experience User Friction 100

Userpilot

JULY 17, 2023

This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

PMLesson's Ace the PM Interview

NOVEMBER 8, 2021

Then, come back to this article. From there, I'll do a customer segmentation and prioritize one. Then we'll do a quick brainstorm about potential pain points and needs, prioritize one of those, and then from there, we'll come up with a few solutions. Stephen: Yeah, that sounds good. Celena: Yeah, okay.

User Friction 52

User Friction Customer Experience Management Management 52

The Product Coalition

JANUARY 3, 2020

UX is about being customer-centric, or you should be able to build a high fidelity prototype or run JTBD interviews? Dan Olsen Welcome to the Cynefin Framework We choose to use the Cynefin Framework to decide which path to take. The lion PM understands the user’s pain points by relying on discovery research.

Feedback Software 81

Feedback Software Product Research Research Software Weak Development Team 81

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more. You can read this article from beginning to end or you can use the links below to jump to any question.

Data Visualization 277

Data Visualization Product Research Analytic Tools Research Software 277

Userpilot

NOVEMBER 24, 2022

How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? This is the question we’re exploring in the article, so grab a warm beverage, find a comfy spot and let’s dive in. Customer requests are queries about your product.

Feedback Software 86

Feedback Software User Testing Product Research Customer Experience 86

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? If so, keep on reading, because that’s exactly what we’re diving into in this article. The main downside of customer development is the time it takes.

User Testing 96

User Testing Product Research Customer Experience Customer Feedback 96

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it. When entering a new market with a new product.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. But what exactly is it and why does it matter?

Analytic Tools 65

Analytic Tools Data Visualization Feedback Software User Testing 65

Userpilot

APRIL 21, 2023

These are just a couple of questions we answer in the article. The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. You can use it to refine your marketing , differentiation , and pricing strategies.

Analytic Tools 93

Analytic Tools Feedback Software Research Software Data Visualization 93

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. But what exactly is it and why does it matter?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Mind the Product

APRIL 6, 2020

The Approach (the Frameworks). Where will you compete: which customer segments, which categories, which channels? Will you follow Porter’s path for differentiation or cost leadership? I’d like to share next how we merged these frameworks together in a unified process. Where will you play? How will you win?

Product Strategy 109

Product Strategy Strategy Feedback Software Customer Experience 109

Userpilot

DECEMBER 6, 2022

This article explores what the ‘feature factory’ mindset is and what the signs you might be working in such a company are. The signs of the feature factory mindset are prioritization of outputs over outcomes, excessive focus on KPIs , and not validating customer requests. Not validating and prioritizing customer requests.

Onboarding KPIs 87

Onboarding KPIs Product Research Feedback Software User Testing 87

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 86

Research Software User Testing Strategy Customer Experience 86

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. So, whether you’re a new SaaS product manager, an experienced PM for traditional software, or just interested in gaining more knowledge, this article is for you.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Mind the Product

OCTOBER 11, 2019

Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers. It tells you the value your customers get from your product and which aspect of your product is key to them. How do you differentiate a soap’s messaging?

Positioning 100

Positioning User Testing Product Research Data Visualization 100

UX Studio

AUGUST 27, 2019

The value proposition of a product provides one of the most important meeting points for user experience design and marketing. Although it deals mainly not with serving the customer but selling, it involves matching their needs with your product. It defines the first step of telling users what you offer.

User Testing 84

User Testing Research Software User Friction Customer Experience 84

Userpilot

DECEMBER 11, 2022

By the end of this article, you’ll better understand B2B marketing, the marketing strategies, and tactics available to you, as well as, how to implement a B2B marketing strategy. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. What are their main pain points and goals?

B2B 94

B2B Feedback Software Product Marketing Customer Experience 94

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” It must have been like super huge with a lot of customer base.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

Userpilot

AUGUST 3, 2022

In this article, we’ll be discussing everything you need to know about messaging strategies. It aligns every message with your customer’s needs. Communication aligned with the customer’s goals and desires is what makes a messaging strategy effective. The SMART goal-setting framework. Let’s begin!

Research Software 94

Research Software Feedback Software Messaging Reporting Tools 94

Product Talk

FEBRUARY 8, 2017

We no longer take months or years to release value to our customers. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs. The Rise of User Experience Design [8:47]. The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42].

Product Research 100

Product Research Research Software User Testing Reporting Tools 100

Intercom, Inc.

JANUARY 18, 2023

Massive online open course platforms must create a supportive and simple environment to make sure users enjoy the experience and get actual value from the apps. To provide amazing experiences for their users, learner-driven businesses need to find the right metrics and continuously seek out customer feedback.

Feedback Software 205

Feedback Software User Testing Education Customer Experience 205