Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? Technically not, but it helps a lot to have one, and you will find out why from this article! More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. Develop a product that meets customer needs and expectations.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

DECEMBER 13, 2023

This is the main focus of the article. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Book the demo!

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

UX Planet

JANUARY 16, 2024

For startups and product owners, the stakes are high, and the path is treacherous. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding.

Branding 88

Branding User Testing Product Research Data Visualization 88

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. What is Design Research? Design Research steps. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? These are the three key questions we explore in the article, so if you’re after the answers, you’re in the right place!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

UX Studio: Product Management

NOVEMBER 9, 2017

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. Making decisions based on research results ensures getting decent ones.

Product Research 94

Product Research Research Software User Testing Feedback Software 94

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

NOVEMBER 2, 2022

How does adding value to products contribute to faster product growth? In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Let your customers adapt your product to fit their preferences and needs.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Alchemer Mobile

JULY 11, 2019

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. “The

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

People-First Product Leadership

MARCH 10, 2024

I was recently asked, how do you grow product sense? While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

UX Studio: Product Management

MARCH 19, 2021

As a group of researchers at uxstudio we tend to seek new methods and ideas that we can share with each other and use to improve our work. We’ve read amazing articles describing and categorizing these techniques. At some point we realized that none of them show how to pick techniques based on the current stage of your product.

Product Research 109

Product Research User Testing Development Customer Experience 109

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Also who is to define “good” in various industries and companies?

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. What’s it got for product teams? When does the time come for this type of research? How we conducted brand research on our UX studio brand. Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

MARCH 25, 2024

Our article: Explains different SaaS valuation methods. To improve your company valuation, reduce churn by optimizing the customer journey , use feedback to improve customer experience, optimize your pricing strategy, focus on account expansion , and leverage product virality for customer acquisition. Let’s get to it!

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

ProductPlan

SEPTEMBER 28, 2021

The competitive landscape refers to the list of options a customer could choose rather than your product. The list includes your competitors’ products and other types of customer solutions. A customer might also choose to purchase a product. Gaining a complete view of the competitive landscape will require research.

Product Research 52

Product Research User Testing Customer Experience Research Software 52

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Product Talk

APRIL 17, 2024

Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. That’s why it’s especially enlightening when you encounter a product leader who is willing to openly share the challenges they’ve faced. Teresa: Okay.

Product Research 220

Product Research User Testing Data Visualization Research Software 220

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. What is a “market-driven” Product?

Marketing 59

Marketing User Testing Research Software Product Research 59

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

ProductPlan

JANUARY 17, 2023

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.”

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan? Ready to get started?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Gather user feedback and identify improvements.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? This is one of the questions we answer in this article. The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. troubles with the product itself.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52