Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing

Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. Innovation is the economic engine for organizations and a key source of new value.

Research Software

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] Strategize , 2 nd ed.,

Product Research

UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

Vision

Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision.

Product Research

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

Userpilot

JULY 24, 2024

This article will discuss the key steps to get you started. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. Conduct market research and analysis to understand the current state of products in your industry. Let’s get right to it.

Data Visualization

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal. Check out our certifications here.

Product Research

The Product Coalition

APRIL 7, 2021

This article may help you find the right company. Are you searching for the tech and design partner you can trust while building your mobile app together? Think of who does really spend 24/7 with you, all day and even night long? It’s likely your mobile device.

Research Software

Roman Pichler

FEBRUARY 2, 2021

Listen to this article: [link]. Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing

Userpilot

DECEMBER 15, 2023

That’s one of the questions this article answers. Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Use market research solutions to identify market trends.

Data Visualization

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research

Userpilot

SEPTEMBER 20, 2023

In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively. Conduct user and market research to identify unmet needs.

Reporting Tools

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. The main difference between product management and project management is the focus.

Data Visualization

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound

Userpilot

NOVEMBER 23, 2023

This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision.

Analytic Tools

UX Planet

JANUARY 16, 2024

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Start early: Begin the research process at the inception of your branding idea.

Branding

Userpilot

AUGUST 12, 2024

In the meantime, this article will give you a sneak peek into his talk regarding the transformative power of the product operating model. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy. Let’s explore: Who Marty Cagan is. Key insights from Marty Cagan’s book, TRANSFORMED.

Feedback Software

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Many people confuse strategy with a general direction or vision.

Product Strategy

Userpilot

DECEMBER 13, 2023

This is the main focus of the article. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. How do you develop a robust UX strategy?

Research Software

Userpilot

SEPTEMBER 14, 2023

This is the key question this article discusses, so if you’re after the answer, you’re in the right place! A strategic product manager is responsible for developing long-term product vision and strategy. Product manager responsibilities include: Defining the overall product vision and strategy. Product vision.

Research Software

Userpilot

MAY 5, 2022

These are just a couple of the questions that we are going to tackle in this article, so grab a beverage of your choice, find a comfy spot, and let’s dive in! The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users.

Product Research

Userpilot

AUGUST 18, 2024

In this article, we establish the basis of this sentiment. Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need.

Data Visualization

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Ready to get started? designing screens, writing code, running tests).

User Testing

Userpilot

AUGUST 8, 2024

This article provides concrete examples of different product strategies employed by SaaS companies. A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. You should also understand market trends and analyze the market size, potential, and competition.

Analytic Tools

The Product HQ

JUNE 1, 2024

In this article, we’ll take a closer look into the roles, duties, and abilities of a software product manager. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light. A software product manager defines the product vision, strategy, and roadmap.

Reporting Tools

Userpilot

APRIL 6, 2023

In this article, we look at different ways for product managers to avoid falling into the overengineering trap. To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. Follow product vision. But worry not! Let’s look at a few best practices. The tree consists of 3 main levels.

Feedback Software

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. What does a product marketing manager do?

Product Marketing

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Market research and refining buyer personas and the buyer’s journey.

Research Software

Userpilot

AUGUST 13, 2023

These are the key questions we cover in the article. Alignment with product/business goals Using a feature prioritization matrix helps the team stay true to the product vision and strategy. Product vision. What’s more, not all feature requests will be in line with the product vision. Feature request.

Data Visualization

Userpilot

AUGUST 22, 2023

That’s the main question we explore in this article. Apart from being extremely frustrating, this will result in delays and lead to further departure from the product vision. Which market research techniques can you use? This will help ensure that the feature is in line with your product vision and business goals.

User Testing

Userpilot

JANUARY 16, 2024

In this article, we unlock the best ChatGPT prompts to elevate your product management process. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), ChatGPT performs market research.

ChatGPT

Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? These are just some of the questions we’re answering in the article! Product differentiation is about highlighting the features of your product that make it stand out on the market. Source: Asana.

Differentiation

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. Conducting market research.

B2B