Remove Automotive Remove Branding Remove Development Remove Enterprise
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Conversations with Chief Innovators: Audi Business Innovation

Modus Create

It is creating a customer-centric digital ecosystem in the automotive industry. Pat, Andreas, and Florian also discuss several innovation challenges that large enterprises face — from dealing with regulatory compliance to reaching traditional customers with digital channels. We wanted to strengthen our product development skills.

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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does. So that's a little bit about my background with regard to Cox automotive.

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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does. So that's a little bit about my background with regard to Cox automotive.

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Product Positioning for Product Managers

Department of Product

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Think about automotive assembly line infrastructure. But product management and development processes that work well for long-lived hardware can handicap software organizations. 1] For industrial hardware, the development/design cycle is separate from the manufacturing cycle. Or elevators for high-rise office buildings.

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10 Digital Transformation Examples from 10 Industries

Modus Create

Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. Therefore developers at DBS Bank built AutoFIN , an advanced tool that generates the first draft of financial analysis for relationship managers.