Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. Get a Userpilot demo to see all of these features in action.

Feedback Software 71

Feedback Software Analytic Tools B2B Research Software 71

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. B2B launches are very much a cross-functional effort. This is largely because of the challenges that are inherent in B2B.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Mind the Product

JUNE 28, 2018

Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In the B2B world your customer is not a name and number that looks the same as any other.

B2C 137

B2C B2B User Testing Feedback Software 137

Mind the Product

DECEMBER 15, 2021

Continuing our look at how to be successful in B2B product management, we speak to senior product people to learn what they love about product management in a business-to-business environment, how it differs from B2C, their biggest challenges, and their advice for other B2B product people. [.]

B2B 150

B2B B2C Product Management Product Manager 150

Izenda

JUNE 25, 2020

In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data.

Data Visualization 75

Data Visualization B2C Analytic Tools B2B 75

The Product Coalition

MARCH 6, 2019

Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. B2C products on the other hand do not require dedicated hand-holding.

B2C 60

B2C B2B Customer Experience Enterprise 60

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

B2C 89

B2C Onboarding KPIs Analytic Tools B2B 89

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Gainsight’s 2022 report shows free trials involving PQLs had 2.8X

Research Software 94

Research Software Analytic Tools B2B Reporting Tools 94

Product Management University

MARCH 30, 2023

Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. We had to think differently when doing research with B2B customers. Probably not.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? An app created for B2E interaction will barely have anything common to serve the purpose of B2C interaction.

B2C 66

B2C B2B User Testing Data Visualization 66

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60

B2C B2B Feedback Software User Testing 60

Mixpanel

JANUARY 4, 2023

This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails. It’s hard to believe but with a handful of exceptions, B2B SaaS companies continue to operate with minimal price transparency. You deserve better.

Analytic Tools 133

Analytic Tools Research Software Feedback Software B2B 133

Daniel Elizalde IoT Blog

MAY 8, 2024

That is correct in principle, but unfortunately, it’s a very B2C view of the PM profession. In B2C, you have a large number of customers who contribute a tiny portion of […] As Product Managers, we like to think that our product will succeed if we listen to our users and build features to address the pain of a large market.

B2C 62

B2C B2B Marketing Product Management 62

The Product Coalition

JULY 17, 2018

Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In the B2B world your customer is not a name and number that looks the same as any other. The tide is changing on this respect?—?because

B2C 60

B2C B2B User Testing Feedback Software 60

The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. The best-known, unicorn B2C companies?—?Facebook,

B2C 60

B2C User Testing B2B Product Research 60

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. In many B2B contexts, the end user is not the person who makes the decision to buy the product.

User Testing 226

User Testing Customer Feedback Customer Experience B2C 226

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Whenever I chat with friends working as PMs in other companies, I’m time and again surprised by how diverse and sometimes different the role is from one organisation to another. For example.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

airfocus

NOVEMBER 20, 2023

Struggling to manage your B2B product effectively? Discover the key differences in product management for B2B and B2C, and explore how the right tools can streamline your process. This article will help you pick the right tool to enhance your team productivity.

B2B 52

B2B B2C Product Management Product Manager 52

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization Reporting Tools 82

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 92

Customer Experience B2B User Testing Customer Feedback 92

Lenny Rachitsky

JANUARY 16, 2024

B2B SaaS equations A B2B SaaS business sells cloud-hosted software on a subscription basis (that’s what makes it software as a service—SaaS) to other businesses (that’s what makes it B2B). B2B SaaS businesses typically monetize in one of two ways— per seat (e.g. Instagram, Snap, YouTube).

User Testing 121

User Testing B2C Outbound Feedback Software 121

Centercode

JULY 6, 2023

Recruiting the right beta testers is crucial to the success of any beta test, but it can be especially challenging when running tests for B2B (business to business) products. B2B products need customer validation just as much (if not more) as B2C products, but it can be incredibly challenging to get good feedback from people […]

B2B 40

B2B B2C User Testing Customer Feedback 40

Product Innovation Educators

MARCH 14, 2022

Today we are talking about product pricing, specifically the best practices for pricing B2B software products. Everything Software Pricing Partners has done is B2B software. Many of the techniques from B2C don’t work in B2B at all. [18:41] Everything Software Pricing Partners has done is B2B software.

B2B 95

B2B B2C Customer Experience Data Visualization 95

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

TSIA

JANUARY 4, 2018

Here’s a look at what the world of B2B (business-to-business) can learn about improving customer survey response rates from B2C (business-to-consumer) companies.

Customer Satisfaction 40

Customer Satisfaction B2C B2B Customer Experience 40

Haines-Group

JANUARY 26, 2024

Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% and its B2C counterpart at 5.7%. for B2B products and 9.7% Meanwhile, products in the highest churning quartile suffer rates of 7.2% That’s a lot of bleeding.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo.

B2B 64

B2B B2C Product Management Product Manager 64

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 153

Data Visualization Customer Feedback User Testing Analytic Tools 153

NextBigWhat

NOVEMBER 8, 2021

With B2C products, startups can work with many standard metrics to define ‘success’ and find a pathway for growth that works for them. However, things can be a lot trickier with B2B products and Anjali shares her thoughts on how this issue can be tackled.

B2B 52

B2B Startups B2C Technology 52