Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 93

Analytic Tools User Testing Research Software Feedback Software 93

Userpilot

JANUARY 26, 2024

TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 74

Customer Feedback User Testing Feedback Software Product Research 74

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

Analytic Tools 88

Analytic Tools Feedback Software User Testing Customer Experience 88

Userpilot

MARCH 14, 2023

Customer data segmentation helps businesses create tailored marketing plans around each customer’s needs, leading to better customer retention. For instance, you may segment by customer profile or buyer persona to help you personalize the onboarding experience. Types of data segmentation techniques.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Customer Experience 91

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

DECEMBER 3, 2022

The customer experience lifecycle paints the complete picture of a customer’s interaction with your brand. Optimizing experiences throughout this cycle to improve every interaction increases engagement and customer lifetime value. The five stages of the customer lifecycle. The five stages of the customer lifecycle.

Feedback Software 93

Feedback Software Customer Experience Analytic Tools Customer Feedback 93

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Susan Stavitzski – Customer-Driven Product Person and Product Leader. CEO of Product Labs.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Second is setting up the right funnels for access to users. First, we go out and talk to customers. To help us, Neha Bansal is with us.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Finally, the conversion funnel covers all stages of both funnels, with a focus on conversion events.

Analytic Tools 71

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 71

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 83

Customer Experience User Testing Analytic Tools Feedback Software 83

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 87

Customer Experience User Testing Customer Feedback Embedded Analytics 87

Userpilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.

Feedback Software 93

Feedback Software Research Software Analytic Tools User Testing 93

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. So in this blog post, we will shed some light on: What product marketing and content marketing are. The different content marketing formats include; website blog posts, videos, social media, podcasts, etc.

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. Should you go with a freemium business model?

Feedback Software 93

Feedback Software Analytic Tools User Testing Data Visualization 93

Usersnap

MAY 21, 2019

No matter what type of business you’re in, you have to deal with customers. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy. According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.

User Testing 74

User Testing Customer Experience Customer Feedback Product Research 74

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. B2B SaaS marketing (down market).

Enterprise 91

Enterprise Strategy Marketing Outbound 91

Userpilot

AUGUST 30, 2021

Product analytics is user-centric data that reflects how your customers engage and interact with your product. A product analytics tool is a type of software that enables you to measure and visualize user data. The data you collect provides you with valuable and actionable insights into customer behavior and customer experience.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Reporting Tools 92

Userpilot

OCTOBER 30, 2023

Let’s explore how Heap, Pendo, and Baremetrics compare when it comes to user analytics. Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. What product pricing questions to ask customers?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Amplitude

FEBRUARY 1, 2021

There are bugs to iron out and blog posts to write. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. Or is it to delight existing customers? Many companies make the mistake of only using demographic or firmographic data to define the target user segment.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

NOVEMBER 22, 2022

A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer. User segments are relatively high-level categorical classifications of groups of people.

User Testing 93

User Testing Research Software Customer Experience Feedback Software 93

Userpilot

APRIL 14, 2024

It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics. Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. That makes it suitable for users from non-technical backgrounds as well.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Userpilot

APRIL 12, 2022

Dave McClure developed a funnel consisting of 5 stages of the customer journey to group and track growth metrics. If you have a high customer acquisition cost with mediocre retention rates , RARRA is the better growth model for you. Let’s find out what they’re all about. What is AARRR?

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 95

Userpilot

NOVEMBER 25, 2023

TL;DR Retention analytics , also known as survival analytics, identifies the causes of customer churn. Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. It’s particularly valuable for B2B companies and helps minimize churn.

Data Visualization 59

Data Visualization Analytic Tools Feedback Software Reporting Tools 59

Intercom, Inc.

APRIL 15, 2021

And so naturally, he’s got some strong opinions about automation, AI, and how they can help you create better experiences for both potential and existing customers. Automation is a great way to improve your workflows and customer satisfaction, but only if it makes the customer journey easier. Put in the work with your customers.

Data Visualization 118

Data Visualization Analytic Tools Research Software Feedback Software 118

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MARCH 14, 2024

Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. It’s particularly valuable for B2B companies and helps minimize churn.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

JUNE 8, 2022

This piece will guide you through all the crucial steps of product analytics, from finding important customer data to using various product management analytics tools. Product management analytics revolves around the understanding of user behavior across your product. Customer success teams — for understanding customers’ needs.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

JULY 30, 2019

This blog is for you. You now have a customer base already, you have your brand awareness, and you have your awesome team. He slowly but surely counted down towards Drift’s Hypergrowth event, where the eventual product launch took place. Using your Blog. Your blog posts would likely be relevant to social media.

User Testing 96

User Testing Product Research Webinar Customer Experience 96

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. The key is helping users realize the ongoing value of a product as quickly as possible. It’s called product-led growth.

Analytic Tools 85

Analytic Tools Research Software Feedback Software Onboarding KPIs 85

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. Product marketing on the other hand focuses on marketing to customers, driving demand and adoption, all with the goal of creating happy, successful customers. Finally, the process of selling your product to a customer.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

Userpilot

FEBRUARY 25, 2021

But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona. Source: Userpilot-test which messaging works best for each of your segments with custom welcome screens! If you’re in the B2B space, you know the importance of success stories.

Research Software 64

Research Software User Testing Outbound Marketing 64

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. Product marketing on the other hand focuses on marketing to customers, driving demand and adoption, all with the goal of creating happy, successful customers. Finally, the process of selling your product to a customer.

Feedback Software 62

Feedback Software Research Software Product Marketing User Testing 62