Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience

Userpilot

OCTOBER 16, 2022

Collect active and passive feedback , act on it, and close the feedback loop. Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. NPS surveys explained.

User Testing

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. WoM marketing improves brand visibility by getting many people to talk about your brand. WoM marketing also builds trust in brands by providing proof of their usefulness.

Feedback Software

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Pricing is simple and fair. Easy to use.

Development Team Review

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. But in the end, customers who love your brand are the ones who: Engage with your product. So how do you encourage customers to love your brand? Customer love is the emotional connection between customers and your brand. Positive reviews.

Feedback Software

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand.

User Testing

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. Instead, focus on fostering a culture of communication and feedback loops between the team. Nico: Correct.

Feedback Software

Usersnap

MAY 21, 2019

Usersnap offers a fully customizable and easy to integrate CX and feedback tool , get a free demo and start your free trial today. Create a Feedback Loop. Feedback loops are essential for companies to understand customer pain points. 6 Ways for Product Managers to Collect Customer Feedback.

User Testing

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. This feedback loop is crucial for driving product improvements and enhancing customer satisfaction.

Data Visualization

Usersnap

AUGUST 26, 2021

With every customer interaction, they can extract feedback for the right department to address it. Here’re 4 best practices for CS teams take charge of customer feedback loops: Understand the job-to-be-done of each issue and if there are other related problems the customers wish the product can solve.

User Testing

Userpilot

OCTOBER 21, 2022

Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Although you can’t measure customer confidence, NPS surveys and upsell rates are great metrics to see how many customers trust your brand.

Feedback Software

Lenny Rachitsky

SEPTEMBER 3, 2024

Compared with more complex models like B2B SaaS or marketplaces, these businesses can launch faster with less capital for many reasons: no sales teams, rapid purchasing cycles, high gross margins with low marginal costs to serving additional subscribers, and turnkey global distribution, payments, and support tools through the app stores.

User Testing

Userpilot

SEPTEMBER 10, 2022

The churn rate for B2B and B2C companies is almost the same, with the former having a slightly higher involuntary churn figure. The voluntary churn rate for B2B companies is 3.50%. It’s also possible that the brand could not attract the right audience. Take a look at Userpilot ‘s customer feedback loop for reference.

Feedback Software

Userpilot

JULY 5, 2022

If your customer feedback shows your product is very different from what they need, don’t wait and pivot. Closing the customer feedback loop will help your product stay relevant in the face of changing market trends and user expectations. Close the feedback loop. Never stop collecting their feedback.

Feedback Software

Userpilot

NOVEMBER 20, 2022

Collect customer feedback with CX surveys, and then act on that feedback to improve your product. Don’t forget to close the feedback loop by notifying customers of the changes you made. They want to be able to search for companies, find reviews, interact with the website, and reach out to the brand online.

Customer Experience

Mixpanel

FEBRUARY 23, 2021

For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically. Pay specific attention to demand sourced from customer/word-of-mouth referrals, direct website or app traffic, and branded search. And a keyword here is organic. Sean Ellis founder and ceo, growthhackers.

User Testing

Userpilot

DECEMBER 3, 2022

The customer experience lifecycle paints the complete picture of a customer’s interaction with your brand. The customer experience lifecycle is the journey that customers take during their entire relationship with your brand. The customer journey describes the stages that people go through when interacting with your brand.

Feedback Software

Intercom, Inc.

JANUARY 20, 2022

But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. You get these nice feedback loops with the rest of the company that reinforce the feeling that you’re making progress fast. And whether you like it or not, that becomes a part of your brand. Slowness is viral.

Feedback Software

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. Gather customer feedback to improve your product and ultimately close the feedback loop. When the user decides to stay with your brand and become a paying customer.

Feedback Software

Userpilot

DECEMBER 21, 2022

Simply looking at what people say about your brand on social media could yield customer insights. Look for brand mentions, groups discussing your product or service, and comments on your social media posts to see how positive (or negative) the average customer experience is. 12 voice of the customer best practices.

User Testing

Intercom, Inc.

MAY 12, 2020

It’s hard at times to ensure that PMs and designers are getting that direct feedback loop with users , but it pays enormous dividends. Keeping customers in the feedback loop. It was partly wrong in that I had no idea how B2B customer communications products were working. Place and time are everything.

User Testing

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Customers become brand advocates.

Analytic Tools

The Product Cafe

JUNE 27, 2024

These individuals are not merely influencers in the traditional sense but are true brand advocates, deeply integrated into Notion’s marketing and product feedback loop. Source Remarkably, Notion's community isn’t just large—it’s influential yet surprisingly compact.

Feedback Software

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Customers become brand advocates.

Analytic Tools

Userpilot

NOVEMBER 29, 2023

Customizable dashboard : To configure your dashboard in a way that aligns with your brand and your specific research goals. Team : $36/month per user, including all Pro features and additional collaborative tools, branding, AI personas, and more. Professional: $115 per month per agent. #3 Designing a mobile app prototype with Figma.

Research Software

Userpilot

DECEMBER 15, 2022

Follow up with respondents and close the feedback loop. Here are a few ideas: ask detractors to provide feedback, offer incentives to passives, and ask promoters to participate in beta tests. The deliberately phrased survey question, “How likely are you to recommend [brand] to a [friend or colleague]?”

Feedback Software

Userpilot

AUGUST 7, 2019

That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. You can then convert them to be brand promoters and improve your Customer Lifetime Value (LTV). Successful customers can easily be converted to brand promoters and ambassadors. Enough theory.

Customer Experience

Userpilot

JULY 22, 2025

Unlike Segment, which focuses on collecting and routing event data, Userpilot sits directly atop your existing data warehouse to drive user retention and activation through interactive flows, built-in analytics, and feedback loops. It’s ideal for enterprise retailers and brick‑and‑mortar brands.

Analytic Tools

DISQO

DECEMBER 20, 2017

In a high-touch B2B environment, sales teams may closely control customer relationships, and prevent you from easily accessing customers for feedback. If you work for a premium brand, you may not want to expose new and sensitive product concepts to existing users, and would prefer to use a lookalike audience.

User Testing

DISQO

DECEMBER 20, 2017

In a high-touch B2B environment, sales teams may closely control customer relationships, and prevent you from easily accessing customers for feedback. If you work for a premium brand, you may not want to expose new and sensitive product concepts to existing users, and would prefer to use a lookalike audience.

User Testing

DISQO

MARCH 13, 2017

Solving problems are the vital ingredient in most B2B success. Communications: Do your marketing messages resonate as strongly as they did when brand new? appeared first on Feedback Loop. These four critical yet often gradual changes have great potential business impact: 1. Have prospects “moved on” to other challenges?

Product Research

DISQO

MARCH 13, 2017

Solving problems are the vital ingredient in most B2B success. Communications: Do your marketing messages resonate as strongly as they did when brand new? appeared first on Feedback Loop. These four critical yet often gradual changes have great potential business impact: 1. Have prospects “moved on” to other challenges?

Product Research

Feedback Loop

JULY 18, 2022

Tiama Hanson-Drury, Chief Product Officer at Minna Technologies, shares how product-led growth can work for different businesses from D2C through B2B.

Strategy

Userpilot

FEBRUARY 27, 2023

A great majority of SaaS B2B companies invest in user onboarding (96%), including personalized experiences (71%), frictionless sign-up flows (74%), and welcome screens (79%). 46% of B2Bs and 37% B2Cs use onboarding videos. 79% of B2B SaaS companies use a welcome screen. Feedback loop.

Onboarding KPIs

Userpilot

AUGUST 19, 2024

Some of the topics covered in the course include customer relationship marketing, customer engagement strategies, marketing channels management, strategic marketing communications, and brand management.

Analytic Tools

Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage".

Product Management