I Wonder The Value

JANUARY 4, 2017

Others may say lead-generation or branding. And those activities are named with some different viewpoints. Purpose Example Branding, growth hack, inbound marketing, account base marketing, mass marketing, B2B marketing, product marketing, and etc. What is marketing? Some people may say advertisement, SEO or SNS.

Marketing 40

Marketing Inbound Advertising B2B 40

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MAY 26, 2021

Customer engagement software allows you to create automated engagements across the user journey – on brand, and without coding. Personalization in SaaS is often confused with adding the user’s first name to messages, but what it should really mean is targeting the right user, with the right message, at the right time.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Mixpanel

FEBRUARY 23, 2021

. “You haven’t found product-market fit on just a few hundred users… In the early days, user interviews are your main source of feedback, but eventually, you can leverage metrics such as usage growth, revenue, retention, customer referrals, churn, reviews, NPS scores, and PR, to name a few. And a keyword here is organic.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. You don’t need to reinvent the wheel to make your brand stand out. These are great companies with high inbound volumes.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Business of Software Conference

JANUARY 16, 2020

It’s not the same thing as branding. In fact one of my pet peeves is people say ‘What are you going to talk about it today’ and I’ll say ‘positioning’ and they say ‘Oh, like you mean brand positioning?’ There’s branding: These two things are totally separate things’. Name me a couple of features.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

NOVEMBER 23, 2022

My parents were like, “What in God’s name are you doing? For folks who don’t know ProfitWell, we went really deep on content marketing and were the first B2B company to do what HubSpot’s calling inbound media. They were named acquire, monetize, retain, obviously. That’s what we call it.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. With B2B, bottoms-up SaaS companies, even Intercom, there is a lot of viral spread because so many people are busy collaborating with each other. of their coworkers.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

JANUARY 31, 2019

Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. Then we also look at inbound as a separate function. We had to keep things very simple and focused for a small team like ours to be able to do a good job and grow. April Dunford on the symptoms of weak positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. into B2B software. We are announcing three brand new products today. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. That’s where software is going in the B2B space and it turns out that was a pretty good decision. They’re created by inbound demand. And our tech has gotten a lot better for bigger companies. Most companies have hybrids.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137