Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Get feedback from at least five customers, but many as possible.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. In 2021, Torres published her book “Continuous Discovery Habits” on how to foster the habits of sustained discovery in product teams.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

MARCH 15, 2022

Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. GTM strategy.

Research Software 82

Research Software Strategy Customer Experience User Testing 82

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost.

Feedback Software 94

Feedback Software Analytic Tools User Testing Data Visualization 94

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer.

User Testing 94

User Testing Research Software Customer Experience Feedback Software 94

Userpilot

FEBRUARY 21, 2022

What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan.

Research Software 93

Research Software Feedback Software Onboarding KPIs Product launches 93

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Usersnap

SEPTEMBER 12, 2023

Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 97

Data Visualization User Testing Customer Experience Customer Feedback 97

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment.

Product Research 88

Product Research User Testing Customer Experience Research Software 88

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 55

Analytic Tools Research Software User Testing Customer Experience 55

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. The CMO may also be included.

Presentation 72

Presentation Events User Testing User Friction 72

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 94

B2B Feedback Software Product Marketing Customer Experience 94

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 119

Startups Feedback Software Onboarding KPIs Customer Experience 119

Userpilot

NOVEMBER 12, 2023

What’s more, no competition means that the burden of educating the market falls solely on your shoulders. Everyone will find me because I’m the only one Another common misconception is that customers will naturally gravitate towards your product if it’s the only available solution in the market.

User Testing 101

User Testing Research Software Analytic Tools Feedback Software 101

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Determining where you are on the spectrum leads to the sort of customers you plan to target, your route to market and the most effective sales process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 92

Product Marketing Marketing Research Software Feedback Software 92

Andrew Chen

JULY 20, 2020

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. Those are your Adjacent Users. But this isn’t the end goal.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

Userpilot

JANUARY 27, 2022

So let’s see how you, as a product manager, can reduce product churn and drive growth in your company. Product churn is a metric that measures how many customers leave your product over a specific period. Customer acquisition costs 5-25 times more than customer retention. Churn Rate Calculation.

Feedback Software 93

Feedback Software Analytic Tools User Testing Onboarding KPIs 93

Userpilot

OCTOBER 30, 2023

Let’s explore how Heap, Pendo, and Baremetrics compare when it comes to user analytics. Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

JULY 30, 2019

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one.

User Testing 97

User Testing Product Research Webinar Customer Experience 97

Userpilot

APRIL 14, 2024

It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics. Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Userpilot

NOVEMBER 25, 2023

TL;DR Retention analytics , also known as survival analytics, identifies the causes of customer churn. Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. It’s particularly valuable for B2B companies and helps minimize churn.

Data Visualization 60

Data Visualization Analytic Tools Feedback Software Reporting Tools 60

Andrew Chen

JULY 20, 2020

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. Those are your Adjacent Users. But this isn’t the end goal.

User Testing 59

User Testing Customer Experience Customer Feedback Research Software 59

Userpilot

MARCH 14, 2024

Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. It’s particularly valuable for B2B companies and helps minimize churn.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JANUARY 26, 2024

More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 63

Feedback Software Research Software Product Marketing User Testing 63

Userpilot

FEBRUARY 25, 2021

But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona. Source: Userpilot-test which messaging works best for each of your segments with custom welcome screens! No coding required- talk to a product specialist today. Why educational and inspiring?

Research Software 65

Research Software User Testing Outbound Marketing 65