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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.

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Conducting User Research in Product Management

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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The Role of Emotional Intelligence in Product Management

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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10 Experts On The Right Steps To Product Iteration

Arkenea

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.

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Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO)

Lenny Rachitsky

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Think Fast Talk Smart —Tools and techniques to help you communicate more effectively • Vanta —Automate compliance. Gong, for example, initially targeted U.S.

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Finding Blue Oceans #prodmgmt

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.