UX Planet

JUNE 1, 2025

b) Upgrade Journey Analysis: Detailed mapping of the conversion process from free to paid users, identifying friction points and optimization opportunities. d) A/B Testing of Pricing Models: Systematic experimentation with different pricing structures, plans, and offers to identify approaches that maximize revenue and user satisfaction.

User Testing

Userpilot

FEBRUARY 27, 2025

But consider the fact that the cost of acquiring customers is increasing year by year. Eventually, just customer retention wont be enough. Youll need to generate more revenue from existing customer accounts. These can also include accounts with high NPS responses and customer satisfaction scores.

Analytic Tools

Usersnap

NOVEMBER 18, 2024

For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. Its all-in-one platform supports smooth communication between teams and users. Sleekplan is ideal for teams looking to improve user experience by integrating feedback and tracking customer satisfaction.

Feedback Software

Userpilot

JULY 17, 2025

However, it’s one of the clearest signals that your product, messaging, or engagement isn’t delivering sufficient value or meeting customer satisfaction. From my seat in Customer Success, I see churn less as a number and more as a story about our customer relationships: Where did we lose their trust?

User Testing

Userpilot

JULY 22, 2025

Every report I’ve come across about customer preference for localized content backs this up. For example, CSA Research found that 66% of B2B buyers are willing to pay up to 30% more for a localized product. And 65% prefer content in their native language , even if the translation isn’t perfect.

Onboarding KPIs

Userpilot

MAY 27, 2025

Some mostly focused on the users rather than the technical side of things. A PM who did B2B work most of his/her career. Customer-centric approach: Deep understanding of user needs and behaviors, with a passion for creating products that delight users. Who would be a bad fit for this job?

Analytic Tools

Usersnap

DECEMBER 20, 2024

Marcin’ Insights: Even if your message gets through and customers are aware of your latest update, dont expect instant adoption. Users need time to discover, try, and adapt to it, especially in the B2B space. Release notes are a crucial part of product management that helps communicate updates to users.

Data Visualization

Userpilot

FEBRUARY 9, 2025

Numbers alone can be misleading higher engagement doesnt always mean user satisfaction. User feedback is valuable , but without data, its just opinions. Session replays and heatmaps show user friction , but they dont explain why it happens.

Data Visualization

Centercode

AUGUST 13, 2025

4 Ways Beta Testing Can Boost User Satisfaction Product Development If you want to retain more customers and keep them away from choosing your competitors, it’s essential to keep customer satisfaction high.

Feedback Software

Mind the Product

APRIL 6, 2023

NPS is a widely used measure of customer satisfaction. But the simplicity of the survey that made it gain popularity has its pitfalls, especially in B2B products. Read more » The post The 9 ugliest truths about NPS in B2B appeared first on Mind the Product.

B2B

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention.

Product Research

Userpilot

JANUARY 31, 2023

Wondering what customer satisfaction benchmarking is in SaaS and how your business compares to other SaaS companies? You can then make more informed decisions to improve customer satisfaction and retain more customers. TL;DR Customer satisfaction measures how satisfied your customers are with your products.

Customer Satisfaction

Userpilot

FEBRUARY 25, 2024

Kano analysis is effective for the following reasons: It’s a user-centric framework that’s simple to execute. It boosts customer satisfaction by prioritizing features that align with customer needs. Kano model covers five feature categories: Basic features customers expect. Book a demo now to learn more.

Customer Satisfaction

Usersnap

SEPTEMBER 21, 2021

A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. Conduct More Customer Satisfaction Surveys What Are Customer Experience Surveys?

Customer Satisfaction

Product Management University

JANUARY 19, 2023

In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers. Is it time to rethink your approach to product management strategy?

B2B

The Product Guy

JUNE 18, 2020

Customer Satisfaction. Do customers feel like they are being heard? We should all aim to make decisions that make sense for the customer, business and goals. Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. Is their feedback going to waste?

Product Research

Intercom, Inc.

APRIL 7, 2020

With customer care more important than ever, how are support teams adapting to this new uncertain reality? ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. For B2C teams, customer satisfaction is taking a hit.

Customer Experience

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions.

Analytic Tools

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B

Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. With automation, companies are 4x more likely to see improvements in customer satisfaction.

User Testing

Intercom, Inc.

MARCH 21, 2018

They do this in two important ways: Justification: In B2B SaaS, you’re stressing “bottom line” results that can be achieved by applying your product’s features to solve a particular problem. Take our conversation ratings feature, which is our way for businesses to measure and understand customer satisfaction.

Marketing

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software

Userpilot

NOVEMBER 13, 2023

TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. Customer enablement and sales enablement aren’t the same. We discuss three of these to help inspire your customer success enablement plans.

Feedback Software

Userpilot

JANUARY 17, 2023

But investing in frictionless customer experiences will always exceed customer expectations and keep them. Improve customer satisfaction : A poor customer experience can lead to churn if left unattained. Proactively prevent that by removing all roadblocks in the user journey. Customer Effort Score (CES).

Customer Experience

Melissa Perri

APRIL 20, 2017

I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. In traditional B2B companies, sales was the driving force behind strong businesses. What does an effective sales team look like at a product-led organization? “Sales already promised it.”

Feedback Software

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). Attitudes: What do customers believe? The x-axis is how fully the products meets the need (from 0% to 100%), and the y-axis is how much customer satisfaction or dissatisfaction results. Segment the market by: * Demographics (or firmographics for B2B).

User Testing

Userpilot

FEBRUARY 25, 2024

Looking for an effective customer satisfaction tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your customer satisfaction needs. Let’s get started!

Data Visualization

Intercom, Inc.

NOVEMBER 11, 2020

Our new report reveals that many companies – across both B2B and B2C – are turning to conversational support to manage high conversation volumes more efficiently and exceed customer expectations. So how exactly are forward-thinking support teams rising to the challenge and thriving in this new era?

Data Visualization

Userpilot

JULY 18, 2024

NPS is important because it correlates with customer satisfaction , positive word-of-mouth , and loyalty, essential for product growth. According to our benchmark report that pulled data from 229 B2B SaaS companies, the average NPS is 35.7, while the median NPS is 39. You can download our product metrics benchmarks here.

Data Visualization

Mixpanel

FEBRUARY 10, 2021

” Free-to-paid conversions: The number of free customers that become paid customers after a defined time period. Satisfaction metrics. Satisfied customers are most likely to spread the word about your product. Customer satisfaction impacts not only your other key metrics but also your company’s brand.

Data Visualization

Product Management Lessons from the Trenches

SEPTEMBER 19, 2018

Reaching enterprise B2B users may require you to expose a message in your app/on your site. These interactions almost always increase the users’ satisfaction with the product/company, but make sure to connect with your account/sales team so no one gets surprised.

User Testing

Product Management University

AUGUST 6, 2020

For B2B companies, these are vertical market segments in most cases – retail, telecom, healthcare, non-profit, etc., R&D initiatives typically falls into three categories; market growth, customer satisfaction and competitive. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets.

Marketing

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. User = Buyer Sounds obvious right?

B2C

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C

Intercom, Inc.

JULY 26, 2022

In other words, customer success breeds loyalty. The term “client success” is virtually interchangeable with “customer success,” but is more often used by companies that sell a B2B product. In the B2B world, customers are referred to as clients, since the buyer-seller relationship is usually more intricate than in the B2C world.

User Friction