B2B Differentiation Leadership Roadmap 
Product Management University
DECEMBER 17, 2020
B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Shift your product enhancement process from feature priorities to outcome priorities and watch everyone fall in love with your roadmaps! Transform product marketing from a tactical sales support function to a strategic leadership function.
Userpilot
NOVEMBER 23, 2023
How is the outcome-based roadmap different from regular roadmaps? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. A roadmap example. Why do product managers need them?
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ProductPlan
JANUARY 17, 2023
You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” These are typically very different people with very different problems and motivations in B2B environments. Type of B2B customer interview. Where will you find them?
Intercom, Inc.
OCTOBER 1, 2020
On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.
Intercom, Inc.
OCTOBER 1, 2020
On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.
Product Warrior
MARCH 9, 2023
Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.
Product Warrior
MARCH 9, 2023
Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.
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