B2B Examples User Friction 
Product Talk
AUGUST 21, 2024
Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Everyone thinks their company context is unique—whether they’re B2B or B2B2C or some other combination of letters and numbers.
Product Talk
MARCH 2, 2022
Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.
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Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
The Product Guy
NOVEMBER 29, 2019
This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.
Product Talk
DECEMBER 7, 2022
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
The Product Guy
SEPTEMBER 12, 2019
I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. People are uncomfortable holding contradictory views – for example, that in our day to day work, we can be “rockstars”. Make discovery memorable.
Userpilot
SEPTEMBER 28, 2023
High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time. What Is the Hierarchy of User Friction? How to Reduce User Friction With Product Analytics Tools 1.
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