Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

BrainMates

SEPTEMBER 19, 2022

When you think about the workforce sector you might not immediately see how product fits into the equation. We must listen and adapt to what real ‘value’ is to our customers and try to anticipate and deliver it. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Research Software 82

Research Software Strategy Customer Experience User Testing 82

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products. Channel Model Fit.

User Testing 65

User Testing Outbound B2B Inbound 65

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. A marketing plan is a key requirement for your product because it gives you a deeper understanding of your target buyer and how to communicate with users.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

APRIL 29, 2021

Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. And we need to do that because you want your brand to reach customers in their buyer’s journey, and you want to show up when they’re searching for different keywords. AMA with Joei Chan.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Gainsight

FEBRUARY 2, 2024

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. Onboarding specialist to ensure customers achieve success with personalized guidance.

B2B 81

B2B Research Software Feedback Software Customer Experience 81

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. It’s all about talking to customers and learning that you’re building something that’s actually useful. Cold inbound interest: You’re seeing cold inbound interest in your product. You can too.

B2C 97

B2C Customer Experience User Friction User Testing 97

Oren Steinberg

MARCH 7, 2017

B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. Even if you recruit the best local sales team, large corporations have long deal cycles, that don’t fit expectations of venture capitalists who back most startups. Lead with a triggering event.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Intercom, Inc.

APRIL 9, 2020

It’s the perfect storm that produces a swell of people who need to get in touch with customer support. In the midst of such a surge, it’s essential to get customers’ issues resolved quickly. Assisting both customers and support staff by offering predictive suggestions. But others might need more direct answers.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Determining where you are on the spectrum leads to the sort of customers you plan to target, your route to market and the most effective sales process. Goal of website.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

DECEMBER 12, 2018

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Strategy first, technology second. So let’s say Joe works for Pfizer.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

JANUARY 16, 2019

Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? Excerpt from “ Hire a Head of Sales.”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Steli Efti on understanding your customers.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes. How are you settling in?

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

OCTOBER 29, 2020

Here are a few quick takeaways: Focus on your customers. Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everything else happening in their lives. Make it easy for customers to talk to you, and vice versa.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

NOVEMBER 23, 2022

We were going to raise money for the first time because we were having what I like to call a lot of $10,000 arguments, meaning we had a bunch of initiatives that we all knew were good and tested and that we should be investing in, but we were trying to figure out how to allocate capital. Basically, I never raised money.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

MARCH 24, 2020

Supporting your customers with efficiency and empathy is challenging in the best of times. Depending on the nature of your business, you may experience an increased volume of conversations, more requests for refunds and cancellations, and perhaps even dealing with customers who are understandably on edge.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Andrew Chen

MAY 14, 2018

When your users go through a high-consideration, high-intent signup funnel , like Uber drivers, the key to growth is understanding where folks fall off along the way and finding ways to simplify or shorten that process. “The Those working in growth and retention must continually seek “fresh powder.”. How are you settling in?

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users. Inbound and Outbound Success Stories. Content Marketing.

Research Software 65

Research Software User Testing Outbound Marketing 65

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. You’ll meet some of our customers, including Wayne Stewart from Atlassian and Brian Lederman from Coda, as they explore the ways Intercom is helping them scale their businesses. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

NOVEMBER 19, 2019

Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? We also drove a huge amount of inbound. This is a B2B product. And we still have customers today that started on $10 plan and now spend perhaps $50,000 a month with us.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

SEPTEMBER 20, 2018

It wasn’t its own specific position. I would run around trying to get forecasts from everybody, even though it wasn’t my primary position. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics. When I started, there was no such thing.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99