Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? A solid Go-to-Market (GTM) strategy can help you to foresee possible challenges and take preventive measures to avoid them in future. What is a Go-to-Market Strategy? Evaluate market traction.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 82

Research Software Strategy Customer Experience User Testing 82

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.

Research Software 93

Research Software Onboarding KPIs Product Research User Testing 93

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,? leave it to your web developers and marketing team,?—?but

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Customer Communications Feedback Software Reporting Tools Technical Review 78

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 94

B2B Feedback Software Product Marketing Customer Experience 94

The Product Coalition

DECEMBER 21, 2020

It also lays the foundation for a more intensive market-fit investigation, later on, to make sure it’s profitable. Idea validation also isn’t just for physical or digital products. It can be used to validate new logos, slogans, marketing collateral, or branding. Marketing a new product launch is an entire field all on its own.

User Testing 158

User Testing Product Research Research Software Feedback Software 158

Good Product Manager

APRIL 28, 2019

It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. We have a ton of great content for product management leaders and you can learn more about Why Product Management Leaders Should Attend SiriusDecisions 2019 Summit. .”

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Events Product Research Product Management Product Manager 74

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 81

B2B Research Software Feedback Software Customer Experience 81

Good Product Manager

APRIL 28, 2019

It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. We have a ton of great content for product management leaders and you can learn more about Why Product Management Leaders Should Attend SiriusDecisions 2019 Summit. .”

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Events Product Research Product Management Product Manager 60

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

Product Innovation Educators

MARCH 25, 2019

I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. There’s always a product marketing person or a director of marketing involved. 10:31] What is a product launch that stands out in your mind?

Presentation 72

Presentation Events User Testing User Friction 72

Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

Product Management 94

Product Management Product Manager Management Management 94

Userpilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

ProductPlan

OCTOBER 25, 2022

There are various competitive intelligence sources to understand your overall market, the markets your customers are targeting, and the dynamics and trends shaping customer behavior. Third-party market sizings and forecasts. Sizing your total addressable market can be tricky. Suppliers and distributors. Senior management.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52

Userpilot

JANUARY 25, 2021

Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile. These are the users who understand your product and are willing to open their wallets to use it.

Analytic Tools 55

Analytic Tools Research Software User Testing Customer Experience 55

Good Product Manager

JANUARY 11, 2016

I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience.

Product Management 60

Product Management Product Manager Management Management 60

Good Product Manager

FEBRUARY 8, 2016

Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Here are five reasons why: 1.

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Product launches User Testing Customer Feedback Customer Experience 93

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

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Product launches Data Visualization White Paper Customer Experience 59

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.

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Product Management Product Manager Management Management 81

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. Remote-first. What is next? What’s Next?

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The podcast ecosystem in 2019.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Userpilot

NOVEMBER 12, 2023

Melissa shares her experiences of launching and growing innovative products in new markets and the lessons she learned from them. TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition. Let’s get right into it! What is the Blue Ocean Strategy?

User Testing 101

User Testing Research Software Analytic Tools Feedback Software 101

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The podcast ecosystem in 2019.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Hired: How to Get a Product Management Job is a valuable resource for aspiring product managers navigating the job search process.

Books 87

Books Analytic Tools Data Visualization Product Research 87

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? Specifically, it gives your data to answer what users actually do i n the product instead of what they say they do. If so, where should you begin?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

JULY 30, 2019

We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Using Social Media.

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User Testing Product Research Webinar Customer Experience 97

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. Sign up for the weekly Product Briefing.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Good Product Manager

NOVEMBER 4, 2015

Organizations often struggle to create a single offering and price structure for multiple different customer segments or markets. Rather than a “one-size-fits-all” offering, we recommend tailoring the offering to the buyer needs through pricing and product strategies such as bundling and tiered pricing architectures.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

Good Product Manager

NOVEMBER 4, 2015

Organizations often struggle to create a single offering and price structure for multiple different customer segments or markets. Rather than a “one-size-fits-all” offering, we recommend tailoring the offering to the buyer needs through pricing and product strategies such as bundling and tiered pricing architectures.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60