article thumbnail

519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.

article thumbnail

Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to get channel partners to embrace and amplify your product messaging

Messages that Matter

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?

article thumbnail

The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)

Lenny Rachitsky

If they read your message and think, “That’s interesting,” you’re already halfway there. Ensure that you’re talking to the right people with the right message about a problem they actually care about solving. Share a shocking insight or counterintuitive observation that’ll make them stop and think.

article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

article thumbnail

Top 12 Userpilot Competitors for Different Use Cases

Userpilot

Why consider Chameleon as a Userpilot competitor Interactive features: Offers unique engagement elements like snoozeable messages and fun animations (e.g., Intercom Proactive Support Intercom is primarily a customer support platform offering features like omnichannel messaging, live chat, and help desk solutions. party emojis).

article thumbnail

Create a User Persona: Your Blueprint for Product Growth [+ Template]

Userpilot

In Userpilot, data-based personas are a crucial part of our product management process and dictate our product decisions, marketing messages, and product roadmaps. Here’s what information it includes: Demographics: I only capture the persona’s professional occupation relevant to our product’s B2B profile.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

article thumbnail

Foundational ABM Building Blocks

Today, many B2B companies use ABM teams or technologies to make sales. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Account-based marketing (ABM) is a key strategy for driving sustainable growth.

article thumbnail

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Download ZoomInfo’s eBook to follow four data-driven steps to drive successful B2B demand generation, including how to: Nail down your ideal customer profile (ICP) Leverage intent data Personalize messages to your priority accounts Review, report, and iterate

article thumbnail

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.