Userpilot

MAY 27, 2025

Its not just the design, features, or marketing. I mean what happens after the download: how users navigate, what features they engage with, and where they drop off. Mobile app tracking captures data on how users interact with your app, including actions such as screen views, button taps, session length, and feature usage.

Analytic Tools

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Youll also see how Userpilots all-in-one localization, onboarding, and analytics features make the process easier.

Analytic Tools

Gainsight

JUNE 25, 2025

This is the focal point of our on-demand webinar, Unlocking Expansion: How to Spot the Signals That Customers Are Ready to Grow , featuring Taylor Johnston, Senior Director, Gainsight Advisory Services, Gainsight. Meet your customers where they are to help them discover new use cases or features.

Analytic Tools

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.

User Testing

Userpilot

MARCH 30, 2025

If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. comparison posts, product lists, reviews, etc.) Finally, your SaaS mobile app is live!

Research Software

Userpilot

FEBRUARY 27, 2025

But solving this puzzle varies depending on who you ask: For product teams, it can be challenging to generate expansion revenue directly. So as a product leader or CRO, how can you optimize account expansion responsibilities across teams to maximize revenue? They have zero visibility on product metrics to close deals effectively.

Analytic Tools

Userpilot

JULY 17, 2025

Many product teams focus on new customer acquisition but ignore the cost of losing customers they’ve already paid to acquire. It comes from reducing customer churn and increasing expansion, and treating success as a product function. I’ve learned that sustainable growth doesn’t come from new customers alone.

User Testing

Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?

Analytic Tools

Userpilot

MAY 30, 2025

Chargezoom , a B2B invoicing platform, struggled to keep up with its ever-increasing customer base. To solve this, Chargezooms team leveraged Userpilots in-app engagement features to not only increase the efficiency of their process but to reduce churn by half while still growing the customer base. Email-only communication.

Feedback Software

Userpilot

FEBRUARY 9, 2025

Many product teams fall into the same trapmistaking engagement for success. To make the most sense out of your data, you need more than just metrics. feature usage numbers) tells you what is happening, qualitative data (e.g., Monitor product usage made easy with a tool like Userpilot. The problem?

Data Visualization

Userpilot

MAY 27, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?

Analytic Tools

Userpilot

JULY 24, 2025

We just use their first name We tailor content based on product usage Our emails are not personalized Which metrics are you using to measure success? Focusing on the right metrics is crucial for understanding the true performance of your customer retention emails. There were no check-ins, no reminders, or any value nudges.

Customer Experience

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. This framework helps solve common problems in product launches by encouraging teamwork, constant improvement, and strategic planning.

Feedback Software

The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Product: What are the key metrics that we’re tracking? Each feedback loop has a minimum of four stages.

Product Research

Userpilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. What is a SaaS KPI dashboard? Let’s get into it! Usage monitoring.

Onboarding KPIs

The Product Guy

MAY 7, 2020

Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.

Technical Review

The Product Guy

AUGUST 1, 2019

Guest Post by: Merziyah Poonawala (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Joni Hoadley]. A startup development team consisting of a product manager and two offshore engineers was facing major challenges in meeting client deliverable deadlines – repeatedly. THE CAUSE. THE EXPERIMENTS.

Weak Development Team

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? Rarely pays out.

B2B

Intercom, Inc.

FEBRUARY 11, 2020

Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps. 1: Focus on how your product helps. A commercial relationship is based on an exchange of value: the business provides a product or service, and the customer pays for it.

Customer Experience

Product Talk

MAY 15, 2024

Committing to continuous discovery means changing the way your product team operates. We hope that today’s Product in Practice will change your mind. Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers.

Product Research

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization

Product Talk

SEPTEMBER 4, 2024

Working as a product trio can be a major transformation. Making the shift to product trios involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. – Tweet This The product team at Botify knows this all too well. What works well?

Product Research

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you.

Feedback Software

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

B2C

Userpilot

FEBRUARY 27, 2023

User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!

Onboarding KPIs

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. But despite how relevant the topic still is, we’re not just here to talk about the ideal onboarding experience.

Customer Experience

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs

Userpilot

MAY 11, 2021

It’s a sad state of affairs when you dig into app metrics. Although these are Mobile App statistics, other consumer products or freemium/free-trial B2B SaaS products aren’t that much better. Although these are Mobile App statistics, other consumer products or freemium/free-trial B2B SaaS products aren’t that much better.

Onboarding KPIs

Userpilot

OCTOBER 1, 2022

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Successful software adoption makes it possible to retain users, increase product stickiness , and grow your SaaS. Use onboarding checklists to drive users to the activation point as fast as possible.

Feedback Software

Mind the Product

SEPTEMBER 17, 2018

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product.

Customer Experience

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. How to track customer experience metrics. 15 B2B customer experience best practices that drive business growth.

Customer Experience

Userpilot

MAY 30, 2024

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?

Onboarding KPIs

Userpilot

AUGUST 6, 2024

We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Monitor metrics like NPS , product rating, and referral rate.

Feedback Software