Userpilot

JULY 19, 2025

Product marketers can personalize their campaigns based on the pains and desired outcomes of their ideal customer. At Userpilot, I follow a simple template that includes all the details necessary for product managers. That’s actually a good thing that suggests a strong product focus and a good product-market fit.

User Testing

BrainMates

JUNE 22, 2025

Wheels Falling Off Your Product? The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.

User Testing

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.

User Testing

Lenny Rachitsky

MAY 11, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Attio —The powerful, flexible CRM for fast-growing startups OneSchema —Import CSV data 10x faster Nabeel Qureshi is an entrepreneur, writer, researcher, and visiting scholar of AI policy at the Mercatus (..)

Research Software

DevelopmentCorporate

JUNE 2, 2025

As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit.

Data Visualization

BrainMates

JULY 2, 2025

This may mean more assistance is needed to get these customers onboarded and more attention needs to be given to product education, especially when releasing new or changing old features. This may come from your account management, customer success or support teams (especially for B2B) but also should be done in product.

Onboarding KPIs

Lenny Rachitsky

JANUARY 2, 2025

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Think Fast Talk Smart —Tools and techniques to help you communicate more effectively • Vanta —Automate compliance. Gong, for example, initially targeted U.S. When faced with a 51/49 decision, make it quickly.

Fractional CTO

Lenny Rachitsky

JANUARY 19, 2025

Wait until you have: Strong product-market fit At least $1 million in ARR Enough user data to run meaningful experiments Self-serve revenue (for product-led companies) A growth team cannot fix a declining business. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first.

User Testing

Business of Software Conference

JUNE 25, 2025

Founders focus on product-market fit, customer acquisition, and engineering scale long before they turn serious attention to monetization. By treating pricing as a core competency early, you’ll avoid painful repositioning later, and capture more of the value your product already creates. Get ahead of them early.

Feedback Software

Messages that Matter

JULY 11, 2024

Plus the “transformation” claim is one of the most overused positions in B2B software marketing. Given that there are a lot of smart, well-educated marketing and product marketing professionals working for all of the BI vendors, it makes me wonder how lack of differentiation can be such a problem.

Differentiation

Userpilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?

Research Software

AB Tasty

JULY 3, 2025

Follow David Elissa Quinby Elissa Quinby is the Head of Product Marketing at e-commerce acceleration platform Pattern , with a career rooted in retail, marketing, and customer experience. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric.

User Testing

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Candidates short profile Artem has 9 years of experience in product management and product marketing, specializing in B2C web and mobile applications.

Analytic Tools

Product Talk

AUGUST 13, 2025

EQS Group is a B2B SaaS company headquartered in Munich, and Moritz’s team focuses on what’s next—greenfield initiatives, AI opportunities, and long-term visioning. For Claudia Llapart , a product manager in the automotive sector, the answer was Lovable. It’s a multi-stakeholder, multi-party team sport.”

Feedback Software

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. With extensive experience tackling challenging problems in regulated industries and high-stakes environments, Hilary emphasizes the importance of building resilience and adaptability within teams.

Leadership

Usersnap

NOVEMBER 18, 2024

Ever wonder how some companies make product updates feel like the highlight of your day? For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. Use Cases Best suited for large product teams needing a full-featured changelog tool with deep integrations.

Feedback Software

UX Planet

JUNE 1, 2025

Establishing a UX Research Program forGrowth A successful implementation of UX Research in the growth funnel requires: a) Team Alignment: Building bridges between product, marketing, data, and design teams to ensure research insights are shared and applied holistically. The True ROI of UX: B2B Redesign Case Studies.

User Testing

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Questions to ask: Who owns app localization internally: product, marketing, ops?

Analytic Tools

Userpilot

MAY 27, 2025

A risk-averse Product Manager. A PM who did B2B work most of his/her career. Requirements Top-notch product management: 10+ years of Product Management experience, including impactful leadership roles on major products. Some mostly focused on the users rather than the technical side of things.

Analytic Tools

Business of Software Conference

JUNE 12, 2025

Who Should Explore JTBD SaaS and B2B marketers Product marketers Content strategists Founders and early-stage teams Whether you’re writing landing pages, ads, or nurturing leads, JTBD will help you build messaging that moves.

Research Software

Lenny Rachitsky

JUNE 22, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: Paragon —Ship every SaaS integration your customers want Pragmatic Institute —Industry‑recognized product, marketing, and AI training and certifications Contentsquare —Create better digital experiences Peter Deng has led product teams at OpenAI, Instagram, Uber, Facebook, (..)

ChatGPT

Business of Software Conference

JULY 9, 2025

Product Marketing can be the solution. This function, which is recovering better than other marketing roles in 2024, is crucial for gaining clarity and confidence in growth strategies. This transforms how you measure success, benchmark, prioritize projects, and coordinate team handoffs.

Research Software

Userpilot

JULY 24, 2025

This email marketing play works great for B2B tools with long setup times. Rather than pushing customers to “come back,” it gives them a reason: early access to something valuable, with white-glove support included. That’s compelling, especially if you’ve bounced off setup complexity before.

Customer Experience

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.

Framework

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

User Testing

Mind the Product

AUGUST 22, 2023

Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for product managers and product market managers collaborating effectively.

Product Marketing

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Related Articles.

B2B

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing

Product Management University

OCTOBER 25, 2021

B2B Product Manager October 2021. We continue the theme of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Product Management. The Biggest Reason You Need a Product Manager Farm Team.

B2B

Product Management University

SEPTEMBER 24, 2021

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. Product Management Playbook.

B2B

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Product Management Playbook.

Magazine

Product Management University

AUGUST 12, 2021

B2B Product Manager August 2021 Issue. If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes. A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. In This Issue.

B2B

Product Management University

MARCH 3, 2021

Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. Enjoy The B2B Product Manager March issue. View Previous Issues of The B2B Product Manager.

B2B

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. View the magazine.

Magazine