Product Management University
DECEMBER 2, 2022
If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.
ProductPlan
JANUARY 17, 2023
These are typically very different people with very different problems and motivations in B2B environments. Software engineers working with blockchain. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview.
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Mironov Consulting
MAY 2, 2019
Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Meanwhile, our competitors are picking their own improvement strategies. 1] For industrial hardware, the development/design cycle is separate from the manufacturing cycle.
The Product Cafe
APRIL 26, 2023
Social media platforms like TikTok and Instagram provide personalized content, so businesses are coming up with innovative strategies to make their products stand out and grab our attention. In fact, ChatGPT, was found capable of passing interviews to become an entry-level software engineer at the company.
The Product Guy
MAY 15, 2017
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.
Department of Product
JANUARY 17, 2023
And whilst some roles in product require a background in software engineering, these are usually optional. Perhaps this is inevitable given the larger budgets up for grabs in a corporate B2B context, but it’s still potentially worth exploring what micro subscription opportunities might be available for your product.
Userpilot
AUGUST 30, 2023
What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.
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