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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. His LAUNCH Code framework offers a practical approach to product launch management that any organization can implement.

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12 Best NPS Software and Survey Tools to Consider

Userpilot

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Plus, the ability to create custom NPS dashboards allow you to analyze the results easily without writing a line of code.

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Sometimes hard UI can be a blessing

UX Planet

Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. I always thought that if there were ever a case for intentionally designing a harder-to-use interface, it would be for a B2B web app. But perhaps the most promising opportunities for intentional complexity aren’t in B2B at all.

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Common Usability Issues with Web APIs: And How Discovery Can Help

Product Talk

With consumer and B2B products, we put a ton of time and energy into our onboarding process. Remember, an API defines a pre-defined language for how code can interact with another service. Sometimes its due to documentation simply not being a priority. But more often than not, its due to the curse of knowledge.

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How to Create an Interactive Product Demo to Close Deals Faster

Userpilot

Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms. Tap into existing resources : Review recordings of sales calls, customer support interactions , marketing materials, and product documentation.

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Create a User Persona: Your Blueprint for Product Growth [+ Template]

Userpilot

Here’s what information it includes: Demographics: I only capture the persona’s professional occupation relevant to our product’s B2B profile. Review customer support tickets monthly for repeated questions or patterns of confusion. Plus, Userpilot’s replay feature requires zero extra code or dev resources.