Mind the Product

DECEMBER 14, 2017

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

B2B 146

B2B Research Software User Testing Automotive 146

Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

The Product Coalition

AUGUST 12, 2020

To help you make a better-informed decision on the next tech partner for your business, we have prepared this guide to hiring the best offshore software development company. Offshore software development has become a popular practice for businesses worldwide. It’s a cornerstone of an offshore software outsourcing bible.

Software Developers 148

Software Developers Software Development Feedback Software Software Review 148

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

NOVEMBER 7, 2024

Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms. Tap into existing resources : Review recordings of sales calls, customer support interactions , marketing materials, and product documentation.

Demo 103

Demo Analytic Tools Feedback Software Research Software 103

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  A very big difference.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Userpilot

DECEMBER 31, 2024

Userpilots key features include: No-code Chrome extension for building in-app flows. According to user review platforms, their plans start at $7,000/year. Developer dependency: No-code feature tagging is unavailable, requiring developer involvement for tagging events. Only it comes at a much, much higher price.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. You build it, ship it, run it: DevOps, Probably a micro-service architecture, Test automation (TDD, BDD), Continuous integration, Probably continuous delivery, You need to keep technical debt at bay. gain a say in designing your application.

Agile 195

Agile Startups Technical Review Software Review 195

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. This meant that they could attach information like the user ID to the Typeform page and review it as part of the responses users provided. It’ll provide you with the code that you give to your developer.

Product Research 328

Product Research Feedback Software Analytic Tools User Testing 328

Userpilot

APRIL 26, 2024

Do that by choosing the right customer tracking software for your business. To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Software Review 105

Intercom, Inc.

OCTOBER 27, 2022

Back in 2013, the entrepreneur founded and single-handedly organized B2B Rocks , a SaaS conference that today gathers over 1500 founders, investors, and industry leaders. Alex: Well, I started coding very early, when I was a teenager. I was passionate about tech and coding. The man behind B2B Rocks. What is the next step?

Technical Review 118

Technical Review Software Review Systems Review Data Visualization 118

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. For example, you can try to segment by key behaviors, demographics, industry, geographical region, revenue by customer, software package tier, and the list goes on.

User Testing 160

User Testing Product Marketing Marketing Software Review 160

Userpilot

MAY 7, 2024

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

The Product Coalition

SEPTEMBER 2, 2021

These fintech companies and startups have earned a spot on this list due to their impressive technology and socially conscious approaches to finance. The users can be insured in 90 seconds and have their claim reviewed and paid within 3 minutes. The company sells affordable insurance for homeowners, renters, and pet owners.

Analytic Tools 139

Analytic Tools Data Visualization Artificial Inteligence Startups 139

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

Product Research 300

Product Research User Testing Engineering Testing 300

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Talk

DECEMBER 7, 2022

If you work on a B2B product, you have both customers and users. If you work on software that your internal colleagues use (e.g. call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software.

User Testing 268

User Testing Reporting Tools Customer Experience User Friction 268

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Review competitor apps for languages supported. A tool like Userpilot helps you do this code-free. Try it today!

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Userpilot

FEBRUARY 28, 2024

Funnel tracking software can solve this problem. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels.

Analytic Tools 105

Analytic Tools Data Visualization Reporting Tools Software Review 105

Userpilot

AUGUST 27, 2024

You can start using Heap’s Autocapture by adding the provided code snippet to your website header. After creating a Heap account, you’ll receive a unique tracking code snippet. Install Heap by adding that code to the <head> section of every page on your web app.

Data Visualization 104

Data Visualization Analytic Tools Software Review Feedback Software 104

Intercom, Inc.

AUGUST 25, 2020

The democratization of software adoption doesn’t necessarily work at scale. It’s one thing to buy a time-tracking app, and it’s another thing to buy a complex piece of software that’s expensive. Democratizing the adoption of software. So people come back often with different states of knowledge.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

JANUARY 5, 2022

If I’m about to do business with your company and your software is going to access my customers’ data, it’s my responsibility to ensure you have the proper controls in place to protect it. If you sell software today, there’s a 99.9% Start early. How does that feel? Liam: The whole area is a new space.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

Userpilot

APRIL 19, 2022

Like every other B2B buyer, it’s important to research a product before committing to it, especially in this case that you can’t try out Pendo NPS for free. Pendo’s paid plans are upwards of $2,000-$5,000 per annum based on online reviews. Some reviews suggest it can be way more. Pendo pricing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Reporting Tools 98

UserVoice

JUNE 5, 2017

They’re also are the most limited in their quantitative value, due to their one-on-one nature. And while these might provide the most in-depth insights due to the personal nature of the feedback collection, there is an inherent danger in the input from customer interviews and usability tests being too heavily relied upon.

User Testing 159

User Testing Customer Feedback Feedback Software Data Visualization 159

UX Planet

JANUARY 22, 2025

YellowTasks; BrownQuestions Civians target audience were B2B users with C-Suite titles working in credit unions, and had prior experience with CSR activities As we attempted recruitment along these lines, we realized this posed a HUGE challenge. By creating an Affinity Map out of our findings, we were able to group common themes together.

Data Visualization 98

Data Visualization Research Software Feedback Software Reporting Tools 98