B2C Branding Events Positioning 
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
Mixpanel
APRIL 18, 2024
For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.
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Userpilot
APRIL 7, 2023
B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Create and track custom events with Userpilot.
Userpilot
MARCH 28, 2022
Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand. This is one of the easiest ways to get people to know and trust your brand, which in turn increases their chances of picking you over competing products. Source: SEMrush.
Intercom, Inc.
AUGUST 20, 2020
From public events to social media likes, the way we measure success can often be deceptive, and indeed outright harmful. What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. Short on time? You can be described as many things. The fallout from hyperstimuli.
Userpilot
MAY 20, 2024
These technologies position your product at the center of your growth strategy, focusing on delivering an exceptional user experience that drives customer acquisition , retention , and expansion. Event tracking : Userpilot tracks different in-app interactions such as clicks, hovers, and form infills. Setting up events in Userpilot.
Gainsight
SEPTEMBER 5, 2019
It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.
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