The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The value proposition is working also well, the qualitative feedback about the product is very positive ??. The short lifetime of the product would have killed the B2C market.

Research Software 156

Research Software User Testing Feedback Software B2C 156

Lenny Rachitsky

DECEMBER 12, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 86

User Testing B2C Product Research B2B 86

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Alchemer Mobile

NOVEMBER 21, 2019

But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience. B2B businesses typically have longer and more complex buying processes than B2C.

Customer Experience 92

Customer Experience B2B User Testing Customer Feedback 92

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. The advantages of both marketing strategies. Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand.

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

The Product Guy

JULY 18, 2019

Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative. My career began atypically. Product professionals should take inventory of their experiences, as I have.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

NOVEMBER 16, 2022

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? You can find an overview of all three strategies in this excerpt from my book. It’s all about how you position the ask.

User Testing 197

User Testing Reporting Tools Customer Experience Research Software 197

Userpilot

MARCH 24, 2024

Reduce churn : Users are far more likely to stick around when they have a positive, frictionless experience with your product. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. This approach to review generation ensures you stay in control of your brand image.

Data Visualization 95

Data Visualization Customer Feedback Analytic Tools User Testing 95

Userpilot

NOVEMBER 20, 2022

Tracking and analyzing ACV is crucial for understanding your customer acquisition efforts and go-to-market strategy. ACV is best used along with metrics like ARR and CAC that let you build well-informed business strategies. Tracking ACV is critical for understanding your customer acquisition efforts and go-to-market strategy.

Feedback Software 95

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 95

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Now is a great time to act on that, to really enhance our mobile strategy, and to win market share, because it is a prime time to do that.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In fact, I believe a tremendous amount of opportunity can be mined from these chaotic times.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

The Product Coalition

DECEMBER 11, 2023

But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn. See if you can identify more such customers within the ones in your pipeline and if your assumptions about them being most suitable for the product continue to provide positive signals. I totally missed that!

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

FEBRUARY 20, 2020

Mostly it means that if you haven’t yet sat up and started figuring out your product marketing strategy, then you really should. What a product marketing strategy involves. … They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

The Product Coalition

FEBRUARY 23, 2022

It affects how the customer perceives your product and brand, influencing how much revenue potential you can tap into. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it. For new offerings, the go-to-market strategy will be a critical factor as well.

User Testing 129

User Testing Research Software Customer Experience Product Research 129

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

The Product Coalition

AUGUST 6, 2023

We asked four product leaders: “Outside of the popular tips and techniques experts recommend — what are your best strategies for how you lead daily standups?” As Head of Product, I cover both B2C and B2B technologies. Valeria: Mercatus provides e-commerce solutions and empowers regional grocers to compete with national brands.

Research Software 137

Research Software Reporting Tools Product Research User Testing 137

Usersnap

JULY 15, 2020

According to Entrepreneur , great customer support strengthens your company’s brand, opens doors for partnerships, and increases retention — which is 5 times more profitable than acquisition. Accomplishing this requires special attention from the first brand impression all the way through purchase and usage.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Together they decide when, based on resources, strategy, etc.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

FEBRUARY 20, 2020

Mostly it means that if you haven’t yet sat up and started figuring out your product marketing strategy, then you really should. What a product marketing strategy involves. … They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness.

Feedback Software 62

Feedback Software Research Software Product Marketing User Testing 62

The Product Coalition

FEBRUARY 6, 2020

User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

SEPTEMBER 14, 2023

The dunning strategy starts by notifying the customer of the billing issue and then begins the payment recovery process. There’s a ton of strategy that goes into the dunning email from subject line to CTA, but it’ll all be worth it if you can reduce involuntary churn. Time-based. How to write a successful dunning email?

Analytic Tools 82

Analytic Tools Data Visualization Customer Experience User Testing 82

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Product growth (or product-led growth) is a go-to-market strategy that uses the product itself to drive user acquisition, activation, conversion, and retention. What is product growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

NOVEMBER 9, 2021

Tracking a counter metric will help you identify when a positive trend in your north star metric causes a negative trend in any other business aspect. B2B and B2C brands have different focal points when it comes to selecting North Star metrics. This metric puts inter-organization virality at the core of its growth strategy.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). It’s super important to think early on about what strategy you have. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product HQ

FEBRUARY 6, 2023

As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution. Your job as someone vying for a position as a senior product manager is to discover the intent behind each question.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

JULY 5, 2022

Continuous Product Discovery and Opportunity Solutions Trees help you stay true to your business strategy while iterating on the product. Breakthrough innovation, on the other hand, is dramatic and changes the position of the business in the market. Radical innovation aka Blue Ocean Strategy. Source: [link].

Feedback Software 93

Feedback Software Analytic Tools Research Software Product Research 93

Userpilot

JULY 16, 2021

You can find scope for improvement in the future and craft your strategies accordingly. Your brand. For example, if you notice that a particular cohort of users has fallen behind in terms of user activation rate, you can improve the group’s rate by adjusting your strategies to enhance the onboarding experience.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

SEPTEMBER 20, 2021

Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. A product-led growth strategy is important for SaaS because it lets you get more out of every new user and increase your customer lifetime value. What is product-led growth?

Analytic Tools 85

Analytic Tools Research Software Feedback Software Onboarding KPIs 85

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The Interaction Design Foundation defines product design as “the process designers use to blend user needs with business goals to help brands make consistently successful products”. What is Product Design?

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Here, accountability is about making sense of “what we saw” and “what we heard”.

B2B 52

B2B User Testing Research Software Product Research 52