Mironov Consulting
SEPTEMBER 14, 2020
Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. What’s In a Name? I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers.
Product Talk
SEPTEMBER 20, 2023
David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. FigJam generates the outcomes I’m looking for, namely teams exposing their critical thinking and collaborating with ease. They have single boards where they can quickly navigate.”
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Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?
The Product Coalition
JULY 31, 2022
When I studied coaching, one of the coaches who taught us was a guy named Ronnie. Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product).
Mixpanel
OCTOBER 20, 2020
This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. As a product consultancy , we prefer to engage with clients at this stage to give them the chance to instrument things properly, and with scalability in mind. Now, let’s dive in.
Intercom, Inc.
JULY 9, 2020
So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on. Could you speak a little bit more on the differences for maybe a B2C company?
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your sales team so that they are more like consultants that are hot sellers?
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