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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Product Professional, What to do?

The Product Guy

Product development roles and “product” as a discipline are rapidly evolving within technology companies. Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative.

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Lying To Customers

Mironov Consulting

B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. While we don’t know everything that’s been said during a 3-or-6-or-9 month sales effort, good sales teams will have briefed us on hot topics. Roadmaps are shared.

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Automated customer service should be personal

Intercom, Inc.

As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. They can also route customer conversations to the team best equipped to handle their questions and can even provide answers to simple customer questions like, “How can I add more users?”.

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Defining Guidelines in Product Management

The Product Guy

How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall? To take a step back, it is also beneficial to develop the thought process in understanding the product. Some of them are good, and some of them are bad.

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TEI 255: The good and bad of being a product manager as an entrepreneur vs intrapreneur – with Montie Roland

Product Innovation Educators

Montie used my online training course to prepare for, and pass, the New Product Development Professional exam, earning him the NPDP certification from PDMA, which is the oldest and most established professional group for product managers. I’m on the new product development team at Pentair. It requires a lot of work.