Remove B2C Remove Engineering Remove Naming Remove Weak Development Team
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Lying To Customers

Mironov Consulting

B2B is lumpier than B2C.). On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. While we don’t know everything that’s been said during a 3-or-6-or-9 month sales effort, good sales teams will have briefed us on hot topics. Roadmaps are shared.

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Automated customer service should be personal

Intercom, Inc.

As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. They can also route customer conversations to the team best equipped to handle their questions and can even provide answers to simple customer questions like, “How can I add more users?”.

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5 Business ‘Rules’ Worth Breaking

Business of Software Conference

In his 2010 talk, Smart Bear and WP Engine founder Jason Cohen talks about the proverbial ‘rules of business’ and many varying pieces of advice founders get – often from well-meaning mentors and experts. For Cohen and Smart Bear, solving simple problems was a bad strategy. And yet, you’re going to have to do it.

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Is the Freemium Business Model Right for Your SaaS?

Userpilot

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

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Let’s Abandon Customers and Users

Mironov Consulting

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. We encourage our teams to focus effort where it matters most.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. There are plenty of resources and advice on unlocking the secrets of the engineering management career path. But what if the manager role is not for you?