Product Management University
MAY 24, 2021
This is where B2B and B2C product management completely diverge. For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. Critical versus nice-to-have monikers will be obvious when you look at it from this angle.
Product Management Unpacked
JULY 11, 2019
When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.
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Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).
Product Innovation Educators
MAY 7, 2018
It’s titled Building Products for the Enterprise. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. How the scale of enterprise customers impacts product work. The impact a direct sales team has.
Userpilot
APRIL 30, 2024
Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors.
Department of Product
JANUARY 17, 2023
Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. Example 2 – Lattice Lattice is HR management software for businesses and enterprises. API-driven model API product management is still in its relative infancy.
Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s Enterprise? Business-to-consumer (B2C) targets individuals and families. Another fuzzy line divides SMB (small/medium businesses) from enterprises. Unstated B2C Assumptions. What’s B2B?
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