Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. If Ford’s strategy would have stayed at the highest level of “selling a car”, marketing could have only talked about the generic qualities of cars (get faster from one place to another, and don’t clean after your horse). No product serves everyone.

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 134

Startups Fractional CTO Technical Review Software Review 134

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Fortunately there are some strategies to earn customer loyalty without burning serious cash and instigating a “race to the bottom.”.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Mind the Product

MARCH 11, 2020

That means working closely with leaders across the business to ensure that we have a solid corporate strategy, and that we translate that strategy into a product that serves the needs of our customers in a compelling way. Enterprise product, especially in machine learning, is more of a hybrid role than B2C product roles seem to be.

Research Software 99

Research Software B2C Artificial Inteligence Customer Experience 99

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. The right experience. This time, it’s personal.

B2C 221

B2C Customer Experience B2B Branding 221

The Product Coalition

JANUARY 24, 2022

Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. Can you also highlight how why should D2C be preferable in this case over B2C? There is a very thin line between enterprise and startup cultue. Interviewer: Sure!

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. In the dynamic landscape where the rules of business are continually evolving, the concept of community has undergone a transformation.

Customer Experience 52

Customer Experience B2C B2B Books 52

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. No more data history limits on all new Free, Growth, and Enterprise Plans.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Product professionals should take inventory of their experiences, as I have. Better Decisions.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Userpilot

APRIL 18, 2024

On the other hand, a customer segmentation strategy is more specific than market segmentation and aims to deepen your understanding of the existing target audience to enhance their experience and drive product adoption. Startups will have vastly different needs compared to enterprise businesses, for instance. Why segment customers?

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Customer Experience 93

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 171

Marketing User Testing B2C Enterprise 171

ProductPlan

NOVEMBER 2, 2021

Our customers span across thousands of organizations ranging from smaller, growth-stage startups to Fortune 500 global enterprises. This vantage point has helped us better understand what communication strategies work best. The roadmap can serve as an organizational blueprint that binds strategy and execution. Change is Afoot.

Data Visualization 93

Data Visualization Reporting Tools Analytic Tools Research Software 93

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B. Table of Contents.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

OCTOBER 15, 2023

A growth marketer helps collect and analyze data , build and run in-app experiences, and implement strategies to drive growth. Growth marketing is more than just marketing a product; it’s a dynamic marketing strategy enabling businesses to flourish by fostering customer loyalty. Level up your growth marketing by booking a demo.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

FEBRUARY 7, 2024

That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. B2C companies tend to have higher trial conversion rates but lower customer lifetime values. The average conversion rate for SaaS companies varies between 18.6%

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space. True story.

Customer Experience 145

Customer Experience User Testing Data Visualization Analytic Tools 145

Userpilot

NOVEMBER 16, 2022

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

DECEMBER 31, 2023

As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy. Whether your product is B2B or B2C, it’s people who buy it, and these people need to go through a certain journey to be able to say yes (and get others to agree if you are B2B).

User Testing 108

User Testing Workshop B2B Leadership 108

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. Without a clear hiring strategy and crisp criteria, interviewers naturally choose candidates most like themselves. So my bias is to look for B2B/enterprise experience for B2B companies.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. For example, maybe you want to start selling to larger enterprises. Maybe you want to prove that you can support enterprises, so you want one such happy customer by the end of the year.

Analytic Tools 188

Analytic Tools Customer Experience B2C Enterprise 188

Gainsight

MAY 4, 2023

Robin van Lieshout, Chief Strategy Officer and Remco de Vries, VP of Global Demand Generation at Gainsight, share the laws of Community and how to build a durable business through Community. In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. It also aligns with the business strategy of a company to make sure the resource and priorities are allocated to the right place. Last but not least, how to develop strategic thinking and plan for the future plays a big role in the long run. Better Decisions.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. For enterprises that have more than 3,000 employees, they’re 50% more likely to want to make that transition.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Are you struggling with how to create and communicate your product roadmap? Share what was most useful to you by leaving a review.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Perhaps you're finding yourself spending time in areas that are new and unexpected and wondering if this is normal.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40