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He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.
He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He
Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.
All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? ‘Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong.
Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.
TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Let’s dive in!
Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technicalleadership careers.
We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). Agile Leadership Summit. This conference has targeted sessions and speakers for product managers, business leaders, and technology marketers.
Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.
For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Each promise eventually creates its own bit of chaos: escalations, account reviews, executive interventions, demands for quick fixes to hard problems.
Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.
In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Share what was most useful to you by leaving a review. Share what was most useful to you by leaving a review.
In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Product leaders featured in this episode with links to their bio videos: Troy Anderson, Chief Product & Technology Officer, SPINS.
In this episode see and hear how 5 product leaders describe the superpower that has most helped them succeed in multiple product leadership roles in B2B, B2C, startup, growth and mature companies. Product leaders featured in this episode with links to their bio videos: Troy Anderson, Chief Product & Technology Officer, SPINS.
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships.
A technical product manager is a critical piece of the product management puzzle. For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate. In this article, I’ll list the most common/anticipated technical product manager interview questions.
The last 12 of those have been in leadership positions. After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies.
In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C markets share their tried-and-true approaches to product prioritization and the critical importance of a North Star. Share what was most useful to you by leaving a review. HOW DO YOUR PRODUCT TEAMS PRIORITIZE?
In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C markets share their tried-and-true approaches to product prioritization and the critical importance of a North Star. Troy Anderson, Chief Product & Technology Officer, SPINS. Feedback is a gift!
In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C markets share their tried-and-true approaches to product prioritization and the critical importance of a North Star. Troy Anderson, Chief Product & Technology Officer, SPINS. Feedback is a gift!
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That “ BNP Paribas is the largest bank in France. We
The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Product leadership style. Technical Product Manager role. What does a product manager do?
Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.
There’s a lot you won’t find in other product management books; for example, a comprehensive review of different types of roadmaps, how to get to the next level in your product management career, and a product management skills self-assessment. You’ll find a lot of great advice and fine points of product leadership.
After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles. I started in a TechnologyLeadership Rotational Program at Levi Strauss & Co. Current Company : Looker.
In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Share what was most useful to you by leaving a review. Share what was most useful to you by leaving a review.
In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Troy Anderson, Chief Product & Technology Officer, SPINS. Share what was most useful to you by leaving a review.
In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Troy Anderson, Chief Product & Technology Officer, SPINS. Share what was most useful to you by leaving a review.
I fully believe in the concept of servant leadership. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep. In reviewing a feature. In reviewing a feature. I meet with one to two feature teams a week to review their recent progress and the roadmap.
So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. These often come from visible, credible consumer tech companies with household names and high transaction volumes.
Your own passion for the job and desire to show leadership, the feeling of being irreplaceable; these can be strong arguments to hang around way after you are truly needed. Because a new trend is quickly gaining traction in tech and product management: remote work. And not just for freelancers.
Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. Product managers also have essential soft skills such as communication, leadership, empathy, collaboration, understanding customers, and strategic thinking. There is no shortcut to becoming a B2B product manager.
These titles may sound similar, but they encompass different levels of organizational expertise and leadership. In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. Which one is right for you?
In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. It’s mostly used by data analytics managers, though if you’re a more technical product manager, you might run some queries there yourself.
There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Sales has to sell it. Marketing has to talk about it.
Prior to joining Sequent Learning Networks as Vice President, JJ spent 18 years in various leadership roles in the financial services, telecommunications, and healthcare industries for companies such as First Data, T-Mobile and American Hospital Association. How to manage tech debt. I find it fun. . How to prioritize a backlog.
According to their executive leadership, Community is a must-have. And rightfully so—especially in tech, it’s not easy out there right now. Although an integrated self-service environment is already common in the world of B2C, we are spearheading this in B2B right now, And, as witnessed by Robin, the excitement is palpable.
Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. Do the points above apply to both B2B and B2C? ” If you find yourself in this spot, work with leadership to identify priorities and align resources to the agreed priorities.
Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Instead, great product leaders allow their product teams to immerse themselves into the world of their users.
Ellen: We had done a lot of consumer research upfront because our company started as a B2C. A designer would come up with some multiple ideas and then be like, “What if we did this or this or which ones are technically feasible?” Who else at the company was engaging with your customers? Where did that knowledge come from?
You don’t have to just have great, you know, enterprise grade back-end, you have to have fantastic consumer grade front-end as well, whether you’re in B2C or B2B, doesn’t matter. And this is what happened to Snapchat last year, big redesign, and they got all kinds of bad reviews, right, and social media. Fear no more.
In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. And then lastly, we also had a lot of thought leadership content.
I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. Beautiful and intuitive visual and UX design.
Lisa and her team were able to convince their leadership to allow them to run a one-month beta launch with a limited set of customers to test out their new feature. Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Tweet This.
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