Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B products often have to appeal to many different personas.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

APRIL 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. Good onboarding software contains interactive walkthroughs, modals, tooltips, segmentation options, analytics, automation, in-app surveys and help centers. Table of Contents. Userpilot.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. For SaaS, these B2B insights can encompass data such as: Businesses that are most likely to use your software. User persona example: Product Manager.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software. While addressing “Cheaper/Faster/Better”, one must also consider sustainability.

Startups 124

Startups Fractional CTO Technical Review Software Review 124

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Imagine cashiers in supermarkets or managers in restaurants calling you a friend. Or following up diligently to see if their problem has been solved. An engineer can use it too to create scalable flows without coding.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

UX Planet

FEBRUARY 1, 2024

Understanding UX User Personas UX User personas are the linchpins in the realm of user experience (UX) design and product management, particularly in user-centered design. This can range from onboarding new software to ongoing technical support. Personas should include attitudes and requirements related to these aspects.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

Product Research 235

Product Research User Testing Engineering Testing 235

Intercom, Inc.

DECEMBER 21, 2021

Amanda Renteria , CEO for Code for America. Code for America’s Amanda Renteria on defining the citizen experience. Amanda Renteria, CEO of Code for America, is a firm believer in this idea. And no one knows this better than Zanade Mann, founder and Managing Director of the Black Women’s Business Collective.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Product Talk

SEPTEMBER 1, 2021

Lisa was a product manager we featured in a Product in Practice called Tackling Big Hairy Product Challenges with Continuous Discovery and in Chapter 13 of the book. Lisa now works for a company called Human API, where she’s a Senior Product Manager. Metrics are also included in the meetings due to popular demand.

Product Research 223

Product Research User Testing Technical Review Data Visualization 223

Userpilot

SEPTEMBER 14, 2023

A dunning email is a transactional email with account information and an attached invoice used to remind customers about any due payment. Why dunning emails are important Dunning emails are a crucial part of dunning management — an automated payment recovery protocol that’s triggered by a payment failure.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. In both B2B and B2C, buyers want to self-serve. There was a big focus on how the software would fit into the company’s existing tech stack.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Uses outbound marketing methods like cold outreach and account-based management to pinpoint leads that align with the ideal customer profile or ICP. Talking to product managers and addressing their pain points is not enough. Shorter sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

PMLesson's Ace the PM Interview

MAY 19, 2020

I was a Product Marketing Manager for over four years at Google, where I learned a lot about the skills that Product Marketers need. Since Product Marketing Managers are at the intersection between users, the product team, and sales, they need a mix of interpersonal, communication, creative, analytical, and technical skills to be successful.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). A great example is the use of predictive analytics to identify customers who may be at risk of churning or using smart summaries to help prep for an executive check-in or Executive Business Review (EBR). This is where digital customer success (DCS) comes in.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Focus groups are a popular B2C method of data collection. This will shape your positioning and approach, so it’s important to give it due care and attention. Focus groups.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. B2B is lumpier than B2C.). B2B is lumpier than B2C.). Fussy product managers unwilling to follow their executives’ lead are sidelined or let go. Roadmaps are shared. Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

APRIL 20, 2022

Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. Don’t like coding? Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. So, product managers and teams try to reduce time to value to ensure a higher customer retention rate. SaaS businesses’ product managers and teams try to maintain a high feature usage rate, as it usually leads to faster product adoption. Google Tag Manager.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Gainsight

FEBRUARY 9, 2023

Replace 10 AEs with 1 Partner / Channel Manager. Automating Customer Success (CS): Can’t add more Customer Success Managers ( CSMs)? B2B and B2C. Time for an executive business review (EBR)? The post Unlocking Customer Success via Partnerships appeared first on Gainsight Software. Sell to your existing customer.

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Gainsight

APRIL 17, 2019

The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. In reviewing a feature. Business has changed.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Why should product managers care about analytics, and where should it fit into? So it plays a key role in both pillars that product managers need to care about every day.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

ProductPlan

OCTOBER 1, 2020

Product managers, product leaders, and product executives have no shortage of educational opportunities. From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more). Leading the Product.

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

The Product Guy

MARCH 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Guy

MAY 15, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Gainsight

MAY 14, 2020

Next up is reviewing your map, for which you can use Gainsight’s Success Plans to guide you to victory. The Glint by Linkedin team, including Mary Poppen (CCO), Stephanie Gerpe (Head of NA CS), Valery Skvirskaya (CS Operations Manager), and Thuy Koo (Manager, CS Operations), made their session Harry Potter-themed.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Userpilot

APRIL 7, 2021

A task manager might have an average session duration of 15 minutes, while a CRM might be 30 minutes. No coding required! This was likely due to their interactive walkthrough with videos. This is a typically low percentage for simple B2B or B2C products. Obviously, it depends on the product.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Sequent Learning

FEBRUARY 2, 2021

Product Management for Non-Software Products. JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. Listen to Masters of Product Management Podcast Episode 067. I am a product management junkie. How to manage tech debt.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Intercom, Inc.

SEPTEMBER 23, 2021

” Now, he is the CEO of a major hair salon, a franchisor, and I was hired to speak to over a thousand franchisees and their managers. It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. I have a little section in there about reviews.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145