Intercom, Inc.

MAY 24, 2018

It takes an email domain name and turns it into 100-plus points of data. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Then, we’d have 10 or 12 mini launches before the larger launch, which would build momentum and a larger audience around the name and brand.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Outbound Marketing. With outbound marketing, you’re more proactive. Here are the best outbound channels in 2021. Here are the best outbound channels in 2021.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? So of course we use LinkedIn, we use social selling, we use email, we use calls, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

FEBRUARY 6, 2020

These often come from visible, credible consumer tech companies with household names and high transaction volumes. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Most of us have seen Pirate Metrics , Qualified Marketing Traffic, or Net Promoter Score.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. So the pressure must’ve been greater to produce organic leads there.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199