UX Studio

MARCH 1, 2024

While some team members immersed themselves in articles and courses, others extensively tested AI tools within the given timeframe. Then, we rigorously tested AI tools for UX research to evaluate their suitability for future integration and also to understand their current limitations.

Data Visualization 97

Data Visualization Research Software Product Research Analytic Tools 97

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Work with the product.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. I see much broader wins: Our technical teams often make the “I am the user” mistake: we unconsciously assume that the people at the other end of our software are just like us. Bonus points for clarity.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. Here are some things you should know in preparation: Do you know how to conduct A/B tests?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. Type of product (B2B, B2C). Use user experience journey mapping and A/B testing to optimize the user journey and unlock more growth.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

JULY 16, 2021

tech support or after-sales services). They are the customers you should reach out to for reviews. More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product. She then visits their Facebook page to find lots of good reviews. Your brand.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Mind the Product

OCTOBER 19, 2016

Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap. Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating.

Product Management 82

Product Management Product Manager Technical Review Customer Experience 82

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. Define the positive behavior within your product that leads to higher engagement.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. In the beginning, software was expensive and purchase decisions were made by highly technical executives. There was a big focus on how the software would fit into the company’s existing tech stack. A/B testing. Multivariate testing. This was the CIO Era.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk. You’d only need one marketing channel to find your users. For example: .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. And as Rajiv shared with me, “Founders often launch too late.

Startups 117

Startups Feedback Software Onboarding KPIs Customer Experience 117

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise?

Agile 177

Agile Startups Technical Review Software Review 177

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. The PDP structure contemplates four different phases - research, ideation, execution, and technical assessment - that are then split into twelve steps. Technical assessment. b) Provides customer satisfaction.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Lenny Rachitsky

DECEMBER 12, 2023

the podcast went from essentially nothing to a top 10 technology podcast in the U.S. with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. To reflect a bit, this was a big year for me. The newsletter nearly doubled (approaching 600,000 subscribers!),

User Testing 84

User Testing B2C Product Research B2B 84

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That   “ BNP Paribas is the largest bank in France.  We

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

NOVEMBER 25, 2021

Test product-market fit with PMF surveys. If you collect user feedback of any type, you have an opportunity to act on those insights (negative or positive) and turn: Unhappy customers into happy customers. Technical issues: offer them a direct line to your support. Track customer loyalty with NPS surveys.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. remember to test your customers’ willingness to pay early. These might be: physical (i.e.

User Testing 127

User Testing Research Software Customer Experience Product Research 127

Product Talk

MAY 10, 2023

It involves strengthening your understanding of business outcomes , fostering collaboration in product trios , and cultivating many other habits like conducting regular story-based interviews , mapping opportunities on the opportunity solution tree , and identifying and testing assumptions. Where did that knowledge come from?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. Tweet This David uses FigJam to track several continuous discovery activities, including assumption mapping and testing.

Data Visualization 252

Data Visualization Analytic Tools Research Software Product Research 252

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. These often come from visible, credible consumer tech companies with household names and high transaction volumes.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The only exception is some B2C work with financial services and insurance companies.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. After five years there, I went to Box.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. After five years there, I went to Box.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Usersnap

JULY 21, 2021

The projects gathering more than 10,000 votes from the community undergo LEGO review and are turned into new sets if the review is favorable. Phononic has done so with cooling and heating equipment by introducing thermoelectric semiconductor tech into its products. That shouldn’t discourage businesses from looking for them.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userzoom

NOVEMBER 6, 2019

You don’t have to just have great, you know, enterprise grade back-end, you have to have fantastic consumer grade front-end as well, whether you’re in B2C or B2B, doesn’t matter. And this is what happened to Snapchat last year, big redesign, and they got all kinds of bad reviews, right, and social media. Fear no more.

Research Software 68

Research Software User Testing Product Research UX 68