ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Or following up diligently to see if their problem has been solved. A lot of SaaS companies focus on superficial demographic data while creating their ‘user persona avatars’ – think ‘Marketing Mary’ or ‘Manager Tom’.

Analytic Tools 95

Analytic Tools Software Review Data Visualization Customer Experience 95

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

UX Planet

FEBRUARY 1, 2024

This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market. This can range from onboarding new software to ongoing technical support.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

Product Research 231

Product Research User Testing Engineering Testing 231

Product Talk

SEPTEMBER 1, 2021

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. Lisa was a product manager we featured in a Product in Practice called Tackling Big Hairy Product Challenges with Continuous Discovery and in Chapter 13 of the book.

Product Research 219

Product Research User Testing Technical Review Data Visualization 219

Intercom, Inc.

DECEMBER 21, 2021

Amanda Renteria , CEO for Code for America. In this episode of Inside Intercom, we caught up with Hubert Palan, CEO of Productboard, for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Hubert Palan , founder and CEO of Productboard.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Userpilot

JULY 26, 2021

One of the best product growth tools is Userpilot because it lets you implement contextual onboarding with its granular user segmentation features and no-code UI element styling engine. Another great product growth tool is Appcues with its wide range of onboarding elements but has become pricey and bloated as a product over the years.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91

The Product Guy

MARCH 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. B2B is lumpier than B2C.). B2B is lumpier than B2C.). Fussy product managers unwilling to follow their executives’ lead are sidelined or let go. Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

SEPTEMBER 14, 2023

A dunning email is a transactional email with account information and an attached invoice used to remind customers about any due payment. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship.

Analytic Tools 80

Analytic Tools Data Visualization Customer Experience User Testing 80

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Beyond software costs, you’ll also be spending hundreds of thousands of dollars a year on the salaries of your Director of Demand and SDRs. Talking to product managers and addressing their pain points is not enough.

Enterprise 90

Enterprise Strategy Marketing Outbound 90

ProductPlan

OCTOBER 1, 2020

Product managers, product leaders, and product executives have no shortage of educational opportunities. From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more).

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. For an even deeper dive, be sure to check out Tim’s Product Discovery masterclass. Why should product managers care about analytics, and where should it fit into?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. Customers who buy your product expect to receive its value as quickly as possible. So, product managers and teams try to reduce time to value to ensure a higher customer retention rate.

Analytic Tools 89

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 89

Gainsight

APRIL 17, 2019

The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. Companies had to rethink product development to embrace Agile and DevOps. ” When I dove in with Product Managers and Engineering leaders on my team, every presentation seemed to have a different method of measuring adoption.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

The Product Guy

MAY 15, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. What channels will I use to distribute and advertise my products?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product and Technical sense Product Marketing managers must have product instinct and technical sense. They are often involved in the early stage product design discussions and consulted on for decisions that Product Managers and designers make. What about if it was B2C or B2B?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Sequent Learning

FEBRUARY 2, 2021

Product Management for Non-Software Products. JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. Listen to Masters of Product Management Podcast Episode 067. I am a product management junkie.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. Well, you’re in the right place.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation.

Research Software 60

Research Software User Testing Product Research Customer Experience 60

Gainsight

MAY 14, 2020

Next up is reviewing your map, for which you can use Gainsight’s Success Plans to guide you to victory. They’ve achieved a 40 point increase in NPS scores with smaller segment accounts (on par with an NPS similar to B2C organizations) and a 50% efficiency improvement using pooled resources allowing customers to engage with each other.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Userpilot

MAY 20, 2024

In this article, we’ll go over 16 tools that each product team may want to have in. TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth. There are different types and categories of product growth tools, each specializing in one or more areas. Don’t fret!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

Melissa Perri

MAY 5, 2016

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? All these products were searching for product-market fit. After reviewing the information, we knew we had to learn more.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 115

Startups Feedback Software Onboarding KPIs Technical Review 115

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. For example, you can try to segment by key behaviors, demographics, industry, geographical region, revenue by customer, software package tier, and the list goes on.

User Testing 117

User Testing Product Marketing Marketing Software Review 117

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Product Talk

DECEMBER 7, 2022

If you work on software that your internal colleagues use (e.g. call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software. The goal is for your team to talk to the people who are using your software.

User Testing 197

User Testing Reporting Tools Customer Experience Research Software 197

Userpilot

NOVEMBER 25, 2021

Here are the most common reasons users churn and how you can respond: Price: offer a discount, a pause, or a downgrade to users who are leaving due to price. ask promoters for reviews in exchange for incentives and drive more word of mouth. Product marketing managers should use Hotjar to: Watch how users are completing tasks.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization User Testing 93

Userpilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

Data Visualization 94

Data Visualization User Testing Customer Experience Customer Feedback 94