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Product Strategy 101: How to Continue When There Isn’t a Right Answer

The Product Coalition

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. is the CPO of a startup in transition. is the CPO of a startup in transition. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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The Growth Marketer Role in SaaS: All You Need to Know

Userpilot

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

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Creating Clarity in a Complex Reality

The Product Coalition

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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The Versatile Product Manager

Ask Benny

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. As a product manager it’s best to try all of the options.