B2B Product Management
SEPTEMBER 29, 2023
Getting confused between what to do as a B2B Product vs B2C Product manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers.
The Product Coalition
JANUARY 17, 2022
Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?
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Mixpanel
APRIL 18, 2024
For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. For example: What is the feature? Who is it designed for?
The Product HQ
JUNE 10, 2024
To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills.
PMLesson's Ace the PM Interview
MAY 19, 2020
Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.
Lenny Rachitsky
MARCH 5, 2024
The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”
The Product Coalition
NOVEMBER 14, 2023
Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. Our product is also consumer-facing (donors and recipients). Beautiful and intuitive visual and UX design. This is pretty intuitive, which is okay.
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