The Product Guy

MAY 15, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.

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Analytic Tools Research Software Product Strategy CTO Coach 225

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

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User Testing Research Software Feedback Software Reporting Tools 150

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

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B2B Research Software User Testing Automotive 146

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) For B2C, TikTok and Instagram creators often drive the most impact.

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Research Software User Testing Customer Experience Customer Feedback 62

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

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Enterprise User Testing Data Visualization Product Research 105

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. They’ve maintained far more of their COVID-19 acceleration or of their 2020 acceleration, as we’ll call it, nearly every day through the end of December, mostly due to continued restrictions, particularly in travel. Transcript.

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Intercom, Inc.

JULY 26, 2022

In the B2B world, customers are referred to as clients, since the buyer-seller relationship is usually more intricate than in the B2C world. Customer success managers play a key role in on-call support systems for the customer – they mentor customers on the best decisions and are the first point of contact if something goes sideways.

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User Friction Customer Experience Data Visualization B2C 130

Lenny Rachitsky

DECEMBER 12, 2023

with over 3,000 5-star reviews), and the YouTube channel is about to hit 50,000 subscribers. The newsletter nearly doubled (approaching 600,000 subscribers!), the podcast went from essentially nothing to a top 10 technology podcast in the U.S.

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User Testing B2C Product Research B2B 113

Userpilot

SEPTEMBER 10, 2022

The churn rate for B2B and B2C companies is almost the same, with the former having a slightly higher involuntary churn figure. B2C companies have a voluntary churn rate of 4.04%. Payment failure due to expired cards. Payment fails due to insufficient funds. Failed transactions due to credit card limit.

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Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

JULY 7, 2024

Respond.io – best customer communications software for B2C companies. Benefits of customer communication management software Modern CCM software integrates with core systems to create an effective and unified omnichannel customer communications system. HubSpot – best customer relationship management software.

Customer Communications 105

Customer Communications Analytic Tools Feedback Software Reporting Tools 105

Imaginary Cloud - Design

JANUARY 30, 2020

This may be due to this new paradigm coming from, and still being restricted to, the realm of data scientists. One of them is the user's resistance due to the fear of the black box (AI tools that make crucial decisions in an opaque way without explaining the rationale followed). However, this is an insufficient solution.

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Data Visualization Analytic Tools Research Software Feedback Software 103

Mind the Product

OCTOBER 19, 2016

Making a decision without knowing the impact on our core customer segments (B2C) or our biggest customers (B2B) means we will be at risk of delivering something that is perhaps irrelevant or irritating. It wouldn’t have been so galling if I hadn’t had spent hours preparing the pricing recommendation I was due to make the following week.

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Product Manager Product Management Technical Review Customer Experience 123

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas did his Master of Business Administration (MBA) in Information Systems from XLRI Jamshedpur, India.

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Analytic Tools Research Software CTO Coach Product Manager 150

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

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B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. You say potato, I say WTF. Just this once.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Intercom, Inc.

DECEMBER 21, 2021

In this special episode, we sat down with Zanade to talk about allyship, empowering Black-owned businesses, and what it takes to change deeply seated systemic issues and affect policy at a national level. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. But what if the manager role is not for you?

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Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You will have to invest more in your marketing to get people to sign up, and their actual experience in the product better be amazing, or you risk tons of negative reviews. B2C companies have an industry average of 57%. What is a free trial conversion rate?

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Feedback Software Onboarding KPIs Customer Experience User Testing 98

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

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Feedback Software User Testing Customer Feedback Customer Experience 52

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

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User Testing Customer Feedback Research Software B2B 60

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. Will we have our email, Slack, and text messages simulacra or find that businesses begin to run on messaging systems native to a virtual environment?

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Weak Development Team Development Feedback Software User Testing 141

Gainsight

APRIL 17, 2019

So as business is becoming more real-time—information being collected and digested for immediate use in decision-making—the layers of abstraction between a CEO and the key stakeholders and systems must be reduced. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep.

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Analytic Tools Feedback Software Data Visualization Customer Experience 79

Indicative

MARCH 12, 2021

Due in large part to that misalignment, most companies waste between 50-80% of new signups. And they developed a scoring system to apply that framework to their entire user base. Make it simple: Today’s B2B and B2C users alike expect a frictionless, self-serve, and easy-to-use product experience.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userpilot

MAY 21, 2024

Nevertheless, what qualifies as a satisfactory churn rate can differ markedly depending on various elements such as business model specifics, industry type, whether it’s B2B or B2C market-oriented, and even organizational scale. Reducing the adverse effects experienced by clients due to these issues. Handling problems effectively.

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Intercom, Inc.

MARCH 8, 2018

The only exception is some B2C work with financial services and insurance companies. When systems start creaking, they’re the ones who are going to look out for you. The latest report, I think it was from the Harvard Business Review, says it’s not going to work 97% of the time. Hiring and holding onto talent.

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Research Software Feedback Software Reporting Tools User Testing 187

Intercom, Inc.

SEPTEMBER 23, 2021

It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. Is it a ticketed system where I have to wait for somebody to get back to me? And I love the systems that work it out. I have a little section in there about reviews. What is it?”

Reporting Tools 146

Reporting Tools Customer Experience Airlines Technical Review 146

The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. This can be done by checking the reviews of their product in various marketplaces.

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User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 5, 2022

This makes the product loved by our users ( check G2 reviews ). Since then, the company has expanded its focus to include a Marketing Hub, a Sales Hub with its bespoke CRM system, an Operations Hub, a Service Hub, and a CSM system. And it does show in the reviews and the reputation that Hubspot has.

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Feedback Software Analytic Tools Research Software Product Research 98

Mironov Consulting

JULY 27, 2023

 We need product management on every technical call, demo, use case analysis, RFP review, architecture discussion, and pricing issue so that they deeply understand the context and specific use cases and can answer any product-specific questions.  This  We need Product to review Gargantua LLC's whole deployment plan."

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Information Weak Development Team Reporting Tools Technical Review 98

UX Studio

MARCH 1, 2024

The tool let us edit the output easily , but this situation highlighted the need to carefully review automatically generated insights. An AI system processing the video transcript of a usability test with children concluded that the product is “okay, likeable, easy to use, and appealing.”

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Split

JUNE 29, 2018

While monitoring and alerting systems aim to detect application issues before customers experience a change in service, shift-right testing focuses on prevention by conducting functional and performance tests with real-life traffic, systems, and data. Shift-right extends application testing into the production environment.

User Testing 53

User Testing Product Research Testing B2C 53

Gainsight

DECEMBER 5, 2019

This type of experience isn’t endemic to ticket apps or even B2C. Admins want to know everything about the system, but aren’t necessarily “using” the core features. Everyone shows up for the meeting and they review where they’re at with the action items and go from there. Why do I bring this up?

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Customer Experience Feedback Software User Testing Customer Feedback 77

Indicative

JANUARY 13, 2021

Customer Data Platforms (or CDPs) are software that pulls together customer data generated across a myriad of other platforms, systems, and touchpoints. Other systems and software can then integrate with the data from the CDP to use for analytics, marketing, automation, customer success, and other efforts. Implementing a CDP platform.

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Analytic Tools Research Software Customer Communications Data Visualization 80

The Product Coalition

FEBRUARY 6, 2020

Build a multi-channel personalized communication system. The constant growth is due to two factors: the cleanliness of mailing lists is being taken more seriously (including with regard to legal regulation ), and thanks to personalization, users are receiving more and more relevant emails. Use mixed methods of segmentations.

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Data Visualization Research Software Reporting Tools Analytic Tools 84

AB Tasty

MARCH 3, 2024

Due to the aforementioned reasons, the conversion rate is the starting point of all CRO journeys. This can occur, for example, if the variation holds a product recommender system that comes with its cost. However, conversion rate on its own is not enough. There’s not much to do about this except know it exists.

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Software Review Systems Review B2C Technical Review 52

Userpilot

SEPTEMBER 23, 2022

Increasing customer retention by 5% leads to an increase in profits by 25% – 95%, due to the extreme costs of customer acquisition. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn. trillion yearly due to customer churn.

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Analytic Tools Feedback Software Data Visualization Research Software 52