UX Planet

FEBRUARY 1, 2024

Understanding the diverse needs of your potential users. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

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Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Discover user paths to app actions. Track user interaction patterns.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105

Product Talk

FEBRUARY 2, 2022

Engineers will hear different insights during your customer interviews. This is because they have a depth of knowledge of what’s possible technically. But this only works when it’s coupled with a depth of knowledge of the customer’s context. We so easily fall back to asking them to just deliver what we asked for.”. Tweet This.

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Product Research User Testing Engineering Testing 235

Userpilot

NOVEMBER 21, 2023

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Let’s dive in!

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Technical Review User Testing Product Management Product Manager 104

UX Studio

MARCH 1, 2024

Our blog post guides you through the maze of AI research tools. We’ll uncover the hurdles of current AI-powered research tools and spotlight the most promising ones to keep an eye on. Let’s dive in and navigate the future of research together! Read on to get a sneak peek at our research team’s conclusions.

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Data Visualization Research Software Product Research Analytic Tools 98

Intercom, Inc.

APRIL 7, 2020

As the coronavirus outbreak upends lives and businesses everywhere, support teams are increasingly the first place that customers turn to for guidance. Our new research reveals the impact it’s had on these teams. Some of our own customers are experiencing up to 10 times the number of new chat conversations.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. So let’s abandon the words ‘customer’ and ‘user’ entirely, and be more explicit about who/what we mean. See personas 4 and 7.”

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Product Talk

FEBRUARY 28, 2024

The idea was that her trio would test out the concepts from Continuous Discovery Habits and then guide the broader product organization at Going to adopt the habits. Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare.

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Product Research Onboarding KPIs Feedback Software User Testing 243

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. Incremental innovation gives you time to listen to user feedback.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Usersnap

MARCH 16, 2023

This article will help you understand (or remind you) what a B2B2C business model is, and learn how POM navigated its industry’s challenges successfully by understanding their customers’ needs. ” B2B2C, or business-to-business-to-consumer, is a business model that connects manufacturers to retailers to consumers.

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Feedback Software User Testing Customer Feedback Customer Experience 52

Product Talk

SEPTEMBER 1, 2021

Her continuous discovery journey hasn’t just been about interviewing customers or prototyping to test assumptions. Prospects kept asking for a customer-journey-builder feature that Airship didn’t have. They wanted to sell what their customers were asking for. There are multiple layers of customers and consumers.

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Product Research User Testing Technical Review Data Visualization 223

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. Demos are shown.

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User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

FEBRUARY 12, 2021

As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and and so our B2C product design journey began. Today, our air quality app is used by hundreds of thousands each day by users around the world.

Data Visualization 85

Data Visualization Research Software Reporting Tools User Testing 85

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Customers are expected to use the product as it is. For example.

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Feedback Software Analytic Tools Onboarding KPIs B2B 128

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Do your research. Read about the industry, competitors, customers.

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User Testing Research Software Feedback Software Reporting Tools 150

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. What does your typical customer look like? Yahoo Finance.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

DECEMBER 15, 2020

users will have made at least one purchase via web browser or mobile app on their mobile device, up from 167.77 Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. Use tables for technical specifications of the products. million U.S.

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Feedback Software Technical Review User Testing Customer Feedback 126

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Product stickiness tells you how frequently your users return to your app.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click. Scope of product.

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User Testing Research Software Feedback Software Product Management 52

Gainsight

FEBRUARY 9, 2023

And as you can tell by the chart, the runaway winners in the minds of most executives are: Expansion and Cross-sell: Want to reduce customer acquisition cost (CAC) ? Sell to your existing customer. Automating Customer Success (CS): Can’t add more Customer Success Managers ( CSMs)? B2B and B2C. All over the world.

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.

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Reporting Tools Feedback Software Research Software Technical Review 118

PMLesson's Ace the PM Interview

MAY 19, 2020

As a Product Marketer, you partner with Product teams to bring the voice of the user to the product development process, determine the positioning of the product to the user, and develop and execute the go-to-market plan for new products and features. How do you make sure you only have one variable for each test?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Manager Coach Blog

MAY 7, 2024

In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. Staff Product Managers often view products holistically, considering how each fits into the broader business strategy.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

freshtrax

JULY 2, 2019

While selling your products directly to consumers from your website gives you full control over your brand and higher profit margins, it might be difficult to reach a large audience and generate sales, unless you already have strong brand awareness. Top Japanese B2C e-commerce marketplaces. Its customer base overlaps with Wowma!’s

User Testing 92

User Testing Research Software Reporting Tools B2C 92

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature). What Are User Engagement Metrics?

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Gainsight

NOVEMBER 1, 2022

Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In this new normal, success is all about the trifecta of efficient, durable growth anchored in customer lifetime value and profitability. B2B communities. That was it.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Why should product managers care about analytics, and where should it fit into? HiPPO stands for Highest Paid Person’s Opinion.

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Data Visualization User Testing Information Product Research 75

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But what happens when there are shades of grey?

User Testing 101

User Testing Workshop B2B Leadership 101

AB Tasty

MARCH 3, 2024

Let’s start off with the three technical reasons why CRO places such importance on conversion rates: Conversion is a generic term. Due to the aforementioned reasons, the conversion rate is the starting point of all CRO journeys. That’s why we use a specific test, the Mann-Whitney U test , that’s adapted for this kind of data.

Software Review 52

Software Review Systems Review B2C Technical Review 52

Intercom, Inc.

MARCH 12, 2020

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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B2B User Testing Technical Review Customer Feedback 60

Userpilot

JULY 26, 2021

Users get to experience the value of the product before paying for it. Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. And once the user gets value from the product, it’s easier for them to decide to upgrade to a paid plan. Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. 63% of consumers who were proactively engaged in Q1 were still seen later in the year (Q3-Q4).

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User Testing Webinar Data Visualization Feedback Software 173

Userpilot

APRIL 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. A majority of consumers experience that same lack of introduction during SaaS onboarding. Customer onboarding is really a synonym for customer education. Table of Contents.

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