Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 84

User Testing Customer Experience Customer Feedback Data Visualization 84

Userpilot

JUNE 30, 2023

Wondering which strategic customer engagement tactic to use to engage more customers with your product? Customer engagement lies at the heart of every thriving SaaS product. You need to strategically put your effort into bringing back customers to engage with your product regularly.

Customer Experience 78

Customer Experience Customer Feedback Feedback Software Analytic Tools 78

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. For example, at the Retention stage, you could track the churn rate and CSAT.

Analytic Tools 85

Analytic Tools Data Visualization Research Software Onboarding KPIs 85

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts.

Onboarding KPIs 89

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 89

Userpilot

APRIL 26, 2023

Why is it important to analyze customer data? Because it’s one of the best ways to improve customer retention and grow faster in SaaS. In this article, we cover: What customer behavior analysis is and why it’s important. 6 ways to collect and analyze customer data. What is customer data analysis?

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Customer Feedback 96

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? What are SaaS best practices? Not necessarily.

Feedback Software 110

Feedback Software User Testing Product Research Customer Experience 110

Userpilot

MARCH 10, 2022

Do you know that even a 5% increase in user retention can boost your profits by 25-125%? Since SaaS businesses are subscription-based models, most of the revenue comes from repeat purchases, i.e., user retention. Thus, improving user retention can help you boost revenue growth. What is user retention in SaaS?

Feedback Software 95

Feedback Software Analytic Tools Customer Experience Customer Feedback 95

Userpilot

MARCH 10, 2022

Did you know that Net Dollar Retention offers more in-depth insights than monthly recurring revenue? In SaaS, NDR is one of the most important metrics for customer retention. Also known as net revenue retention, this metric helps you understand your revenue growth from existing customers within a given period.

Analytic Tools 96

Analytic Tools Onboarding KPIs Customer Feedback Customer Experience 96

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 74

Customer Experience User Friction Customer Feedback Onboarding KPIs 74

Userpilot

SEPTEMBER 5, 2021

In this article, I'll show you how to successfully market software products using examples from industry influencers and tried-and-tested marketing tactics. Marketing SaaS products is different from traditional product marketing as it uses the product itself as the main driver of acquisition through trial and freemium models.

Feedback Software 90

Feedback Software Analytic Tools Research Software Software Review 90

Userpilot

JULY 25, 2022

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. In this simple guide, we’re going to start by exploring the most common customer onboarding challenges faced throughout the industry… And break down the tactics you can use to tackle them.

Feedback Software 89

Feedback Software Onboarding KPIs Analytic Tools User Testing 89

Userpilot

JULY 18, 2022

Are you satisfied with the customer loyalty and retention rates of your SaaS? Today we explore what customer loyalty and retention mean for SaaS, how retention differs from loyalty, and tactics to help you boost both. Retention isn’t the same as loyalty.

Feedback Software 83

Feedback Software Analytic Tools Research Software User Testing 83

Userpilot

FEBRUARY 10, 2022

Wondering how you can improve the product adoption rate of your SaaS business? As users adopt more and more features down their journey and continue getting value from them, they become loyal and profitable customers. What is product adoption in SaaS? Product adoption is the complete opposite of customer churn.

Feedback Software 95

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 95

Userpilot

MAY 17, 2021

Measuring product marketing success – Customer Journey Metrics (KPIs) to track. Measuring product marketing success – Retention stage metrics (KPIs) to track. Product marketing is the combination of tactics and activities that drive the success of a product or service. What is the goal of Product Marketing?

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 95

Userpilot

MARCH 31, 2023

Trying to reduce churn but don’t know where to start with customer attrition analysis? Customer attrition takes place when customers leave your product or service. While it’s not possible for customer churn to be zero, you can always keep it at an acceptable level by adopting the right tactics.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Customer Feedback 95

Userpilot

FEBRUARY 4, 2023

Need an example of strategic initiatives so you can implement them in your SaaS business? To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. Goal Objectives Strategy Tactics (GOST) marketing plan model.

Feedback Software 91

Feedback Software Analytic Tools Research Software Product Research 91

Userpilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Build relationships with your customers by building an online community.

User Testing 97

User Testing Customer Experience Customer Feedback Analytic Tools 97

Userpilot

APRIL 19, 2022

What is the PES score, and how is it relevant to the success of your SaaS business? As a SaaS business model is usually subscription-based, customer retention is crucial to its success. You need to provide consistent value to your customers in order to keep them engaged with your product.

Feedback Software 92

Feedback Software Analytic Tools Onboarding KPIs User Testing 92

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Userpilot

JULY 7, 2022

Without customer stickiness: You’ll find it impossible to generate brand advocates. Customer retention will be harder to improve. You won’t be able to engage customers with your product. For all these reasons, we’ve built this guide on how to drive stickiness and use it to improve customer loyalty.

Research Software 92

Research Software Feedback Software Customer Experience User Testing 92

Userpilot

NOVEMBER 29, 2022

Curious how customer churn data can improve customer retention? Customer attrition is one of the most vital metrics for SaaS companies to keep an eye on. Formulas to measure customer churn rate. Tactics for predicting churn and retaining customers. You’re in the right place!

Data Visualization 97

Data Visualization Customer Feedback User Testing Customer Experience 97

Userpilot

MARCH 27, 2024

We go over 6 secondary navigation examples from other SaaS businesses: Userpilot’s combined secondary navigation blends seamlessly within the primary menu for contextual access. Secondary navigation use cases In SaaS, secondary navigation enhances the user interface by providing a clear path to different features or settings.

Feedback Software 98

Feedback Software Research Software Data Visualization Product Research 98

Userpilot

JANUARY 26, 2022

Are you wondering how to effectively use SaaS analytics to reduce churn? SaaS analytics allow you to leverage the data to gain actionable insights and make informed decisions. SaaS analytics is the process through which SaaS businesses collect and analyze data about customer engagement across all touchpoints in the user journey.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 97

Userpilot

JANUARY 24, 2022

Wondering what a good customer churn rate in SaaS is? Many SaaS product owners do it but there’s no straight answer to this question. Without further ado, let’s go over some important tactics that you can implement to improve your churn rate. What is customer churn in SaaS? Let’s get started.

Feedback Software 93

Feedback Software Onboarding KPIs User Testing Customer Experience 93

Userpilot

MAY 22, 2023

Every successful product manager understands the importance of learning how to build customer loyalty. Improving your customer retention rate and boosting customer loyalty is key to the success and growth of any business – in both good times and bad. Then, fix these issues to improve the customer experience.

Customer Experience 75

Customer Experience User Testing Feedback Software Customer Feedback 75

Userpilot

JULY 25, 2022

Companies that are proactive about customer loyalty will eventually build a pool of die-hard fans. These customers will be committed to the brand and not easily swayed by availability, price, or any juicy offer from competitors. Account expansion is easier with existing customers than with new users. What is customer loyalty?

Analytic Tools 92

Analytic Tools Feedback Software User Testing Customer Feedback 92

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Analytic Tools 101

Analytic Tools Research Software Feedback Software Customer Experience 101

Userpilot

JULY 26, 2022

Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. What are goals in SaaS?

Customer Feedback 89

Customer Feedback Customer Experience User Testing Feedback Software 89

Userpilot

FEBRUARY 25, 2022

If you get the user onboarding process right, it can be a fantastic opportunity to enhance customer satisfaction – so using an onboarding survey for your SaaS is the way to go. In this article, we’re going to explore 8 ways you can deploy them as part of your onboarding process to drive customer success. Let’s dive in!

Feedback Software 94

Feedback Software Product Research User Testing Customer Feedback 94

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Customer Feedback 92

Userpilot

JUNE 2, 2023

By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. What is product adoption?

Onboarding KPIs 82

Onboarding KPIs Analytic Tools Customer Experience Product Research 82

Userpilot

SEPTEMBER 14, 2022

SaaS billing dark patterns are like the proverbial quick fix: instant results that don’t last and don’t solve the underlying problems. But the worst part is many SaaS providers use these design patterns without knowing the negative long-term impact on their business. Some companies intentionally use them for quick gains.

Customer Experience 96

Customer Experience User Testing Banking Technical Review 96

Userpilot

JUNE 23, 2022

The best customer engagement model for your SaaS offers the right balance between personal and automated interactions with customers. But this isn’t as easy as it sounds, as every SaaS product requires different types of experiences and support. How to create in-app experiences that engage customers.

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. Adoption is essential because it drives customer success and increases engagement. What is a good user adoption strategy?

Analytic Tools 86

Analytic Tools Feedback Software User Testing Data Visualization 86