Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Let’s do it!

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

The Product Coalition

JUNE 1, 2020

You don’t need to be a data scientist to be a product manager. You don’t need to have any serious data analysis experience to start your product management path. But the best products are data-driven products, which means you need to get comfortable with handling data on a day-to-day basis. Don’t believe us?

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

Mind the Product

MAY 5, 2020

Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. What’s right for my product?

Reporting Tools 113

Reporting Tools Research Software Product Management Product Manager 113

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. Product service management vs product management.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Accidental Product Manager

MAY 18, 2020

Product managers need to find a way to redefine the brand Image Credit: Arturo de Albornoz. Can you think of any job that would be more delicious than being a product manager for a pizza chain? It seems as though almost overnight what had been a pretty easy product manager job suddenly became very difficult.

Product Management 65

Product Management Product Manager Advertising Management 65

Product Talk

NOVEMBER 8, 2023

Product leadership coach Petra Wille became fascinated with the idea of Communities of Practice because in her experience, they were the differentiating factor between companies that had successful product orgs and those that didn’t. Which is why we do the Product in Practice series on the Product Talk blog.

Product Research 211

Product Research Books Research Software Analytic Tools 211

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

SEPTEMBER 14, 2022

Successfully launching a product requires proper planning which usually follows specific steps and checklists. Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing.

Feedback Software 95

Feedback Software Product Research Research Software Product Marketing 95

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. This blog does the opposite.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona is a representation of a specific type of user of your product. Find out how users feel about your product.

User Testing 96

User Testing Research Software Customer Feedback Feedback Software 96

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Product funnel. Awareness stage During this marketing funnel stage, the potential customer finds out about the product.

Analytic Tools 97

Analytic Tools Data Visualization Research Software Onboarding KPIs 97

Userpilot

JANUARY 26, 2023

What is inclusive product design? Why is it important for product managers ? How can you incorporate it into the product development process? We also look at a few excellent examples of inclusive product design in SaaS. This can be a valuable differentiator that attracts more customers.

Product Research 98

Product Research Feedback Software Research Software User Testing 98

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 95

User Testing Product Research Feedback Software Customer Feedback 95

The Accidental Product Manager

APRIL 24, 2017

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. You would think that if you became the product manager of something as big as an automobile, you’d be set for life. However, as Toyota’s Scion product managers are discovering, sometimes this is not the case. The History Of Scion.

Differentiation 62

Differentiation Branding Customer Experience User Testing 62

Userpilot

JANUARY 31, 2023

TL;DR Customer activation is a term that describes the moment your users – both new and existing customers – start to experience value from your product or service. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Why is customer activation important?

Customer Experience 96

Customer Experience Analytic Tools User Testing Customer Feedback 96

The Product Guy

MARCH 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Your unique value proposition.

Product launches 95

Product launches User Testing Product Research ChatGPT 95

The Product Guy

JANUARY 31, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 101

Branding Analytic Tools Feedback Software User Testing 101

Usersnap

JULY 16, 2021

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Such differentiation applies to any combo of Google fans or prospects. Qualitative. Data Ranges.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

The Product Guy

FEBRUARY 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Dear Strategy

MAY 26, 2020

A relatively lower revenue product that is completely separate from, but NOT in support of the main or “core” products that a company produces. An example of this might be a company that decides to get into a brand-new product category that is completely different from the main products that it sells.

Strategy 52

Strategy Branding Construction User Testing 52

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Other companies offer views into their strategy through official documents such as annual reports, strategic plans, or blog posts. Example: Objective: Increase brand awareness. KPI: Daily website traffic, social media mentions, brand search volume.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Usersnap

APRIL 12, 2019

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Such differentiation applies to any combo of Google fans or prospects. Qualitative. Data Ranges.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. The Intercom product is great.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Usersnap

SEPTEMBER 29, 2022

Since the product itself plays a much more critical role in revenue compared to customer service, sales, and branding. SaaS teams are logically better-suited to focus on enhancing what they already offer through a scalable product-led growth strategy. Differentiated SaaS Growth. Nonetheless, they generate healthy profits.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

NOVEMBER 17, 2022

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? Next, use data and feedback and iterate to add delight to your product.

User Testing 96

User Testing Customer Experience Feedback Software Customer Feedback 96

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . In practical terms, this means that you may not be able to rely on features alone to differentiate your products in the software space.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Department of Product

MAY 22, 2020

Product managers and product leaders should have an inherent sense of what’s valuable to customers. If a product person isn’t equipped with the ability to sense what might be valuable to others, product management might not be the best career choice in the first place. Does it send emails automatically?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Guy

FEBRUARY 18, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

MAY 15, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90