How to run a successful beta in 7 steps
Intercom, Inc.
MARCH 14, 2018
Prior to joining Intercom as a Product Manager, I had never run a structured beta. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years. To address that deficit, I’ve put together a guide on how we run betas here at Intercom.
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