Remove Blog Remove Inbound Remove Naming Remove Positioning
article thumbnail

Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Outbound vs. Inbound. Inbound and Outbound Success Stories. The most common content marketing assets are: Blogs Whitepapers Case studies Videos Infographics Webinars Software demos Customer Testimonials. inurl: blog intext:” podcast marketing” intitle:” content marketing.”. SaaS Marketing Playbook Table of Contents.

article thumbnail

What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. They built a free business name generator that business owners can use to find an available company name. If you don’t nail the key elements, you risk not getting a positive ROI from your investment.

article thumbnail

Customer Support: Bridge the expectation gap in 2022

Intercom, Inc.

Recognizing your customers by name should be customary – but recognizing their individual needs and wants is where your support can really stand out. Preparing an adequate knowledge base, help center, or blog with a clear navigation path is vital for empowerment. For example: Getting started guides for the beginner. .

article thumbnail

The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Source: HubSpot Research, State of Inbound 2018. Three years ago, Meghan would have pointed to the HubSpot blog, academy or sales team as the primary ways that people first discover HubSpot.

article thumbnail

Why Product Management Matters

Sequent Learning

In the face of all of this, I believe senior leaders can be a force for positive change by properly aligning and strengthening the function of product management in their organizations. A static effect that leaves day-to-day work activities largely unchanged due to fewer available resources, so product managers see increased workloads.