Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. We have created an ultimate guide that will serve as a blueprint for SaaS owners to maximize SaaS customer success in 2022.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. Second, marketing is about market and customer research as much as product promotion.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Find your brand positioning. Finding the right brand positioning for your company and products will ensure that you’re able to effectively communicate with customers and shape their perception of your brand.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

OCTOBER 31, 2022

This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Userpilot helps you collect user data in-app and collect direct feedback from users via microsurveys. These can be people in accounting or management positions who are unlikely to decide in favor of your product.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JUNE 22, 2022

The aim of the hook model is to make the user see your product as the obvious solution to their problem; this happens through repeated exposure until using your product becomes a routine behavior. In SaaS, the model gives the product teams the tools they need to develop products with high customer engagement rates.

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Mixpanel

JANUARY 12, 2023

From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea. To get it right, you’ve got to run research to figure out what needs to be said. Keyword research.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Sequent Learning

SEPTEMBER 20, 2023

Let’s start out with a definition of product management : Product management is the systemic, holistic business management of products. To reinforce this, my research suggests that most corporate leaders have deep functional experience and less in product management. From my standpoint, this is unacceptable.

Product Management 52

Product Management Product Manager Research Software Reporting Tools 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. We have frequently detailed the value of selling our ideas and decisions with data on this blog. How can I encourage support for a new OS before management thinks it’s time?

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Intercom, Inc.

MAY 8, 2019

They’re not coming back and there are great companies like Buffer that have done a ton of research on this where they’re seeing social really fall off as a referral source, but engagement on social is not falling off, in fact it’s rising. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Indicative

MAY 25, 2018

The event featured leaders in tech, media, and government talking about how technology will impact our world. Becoming a data-driven company is about two things; technology and culture. Jewell’s talk was based on Pearson’s research project by the same name, which explored the skills that will be needed most by 2030.

Research Software 53

Research Software Banking Certifications Customer Experience 53

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. If you think about subscription growth, probably 85% of blog posts and content have to do with sales and marketing.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Brian Balfour

JUNE 20, 2017

Preface by Brian Balfour: I rarely accept guest posts on this blog, but this opportunity was too good to pass up. Patreon is a platform that allows people who make things -- everything from music to blog posts to journalism to comics -- to to run a membership business for their fans. My immediate response, holy f*ing YES!!!!

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Intercom, Inc.

MAY 21, 2020

There’s a lot of that: relying on Slack, relying on Intercom within the team communication technologies we have. . You recently wrote a blog post that talked about how automation helped save Intercom $400,000 , which is not nothing. We saw that research and wanted to test this out with some of our customers.

User Testing 221

User Testing Customer Experience Data Visualization Reporting Tools 221

Intercom, Inc.

JULY 23, 2018

With a high volume of inbound leads, you have a long tail of small accounts that individually are worth less in ARR but collectively could mean a big pay day for your company. They’re the large, complex accounts you’ll want to research and manually nurture from start to finish. High velocity, small accounts. The big whale.

Customer Experience 151

Customer Experience Messaging Inbound Research Software 151