Business of Software Conference

FEBRUARY 13, 2023

Following our Product Symposium on Wednesday 8 Feb, Brad Bell at Point of Rental shared with us some notes they had made from the sessions. Using Your Product as a Marketing Engine. eg Our software helps manage assets to reduce shrinkage. Marketing could blog on shrinkage data for the event industry segment. Interviews.

Product Research 52

Product Research Data Visualization Events Startups 52

The Product Coalition

AUGUST 31, 2019

Jobs to be Done (JTBD) = Progress customers are trying to make in a given context. To solve a JTBD, you need to integrate your company around experiences that deliver on the job. The reason why I think JTBD caught on is simple; it provides the right vocabulary to talk about “customer problems.” Jobs are enduring. Simple right?

Customer Experience 60

Customer Experience User Testing Data Visualization User Friction 60

Userpilot

JULY 30, 2022

It helps UX designers and product managers better understand users’ goals and the steps they must take to get their job done. Task analysis enables you to design more efficient user experiences and ultimately drive your product growth. Let’s dive in! But there’s more to it than that.

UX 97

UX Customer Experience Research Software User Testing 97

Userpilot

NOVEMBER 30, 2022

A personalized customer experience encompasses any interaction with your product or service where you’ve made specific decisions based on data about the user, whether that’s user preferences, role type, or something else. There are many clear benefits to introducing a personalized customer experience within your product.

Data Visualization 96

Data Visualization Customer Experience Feedback Software Analytic Tools 96

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

Data Visualization 97

Data Visualization Analytic Tools Research Software User Testing 97

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a customer education strategy, you create content or create courses that show customers how to get the most value from your product. Use tooltips to increase product adoption by contextually showing users new features.

Education 94

Education User Testing Customer Feedback Customer Experience 94

Usersnap

SEPTEMBER 29, 2022

Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. You need to collect customer feedback , prioritize roadmaps , and ship features and products that offer a brilliant user experience. Most SaaS products are purchased through a subscription plan.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

OCTOBER 1, 2021

Businesses that deliver generic, one-size-fits-all product tours are doomed to fail. Tooltips , checklists , and automated help ensure that users achieve their JTBD targets as efficiently as possible. See if you can relate to the following story: Jake is an SEO manager for a small digital agency in New York. Jake is furious.

Analytic Tools 110

Analytic Tools Feedback Software User Testing Data Visualization 110

Userpilot

FEBRUARY 4, 2021

Simply flooding the inbox of someone that just signed up to try your product and sending them one email each day of the trial won’t help you increase your activation and conversion rates. The ingredients you need for your contextual email automation strategy: events, tags, scores, goals/milestones, JTBD and the ‘’magic powder’’.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Userpilot

MARCH 23, 2021

If you’re a long-time product manager, you’ll know that your product walkthrough can make or break your SaaS business. The key objective of a good product walkthrough is to promptly direct the user to their first “Aha Moment,” thereby maximizing the odds of both activation and Day 1 retention. Source: Userpilot.

Onboarding KPIs 92

Onboarding KPIs Customer Experience User Testing Data Visualization 92

Userpilot

JANUARY 14, 2023

Successful customer education programs to consider: Using tailored contextual tooltips and onboarding checklists to show new users around your product and help them get the most out of it. Announcing new features and product updates to let your users know what changed (if any) and guide them to use the new features.

Customer Experience 97

Customer Experience Feedback Software Education Customer Feedback 97

Userpilot

OCTOBER 31, 2023

Onboarding is vitally important for any SaaS owner or product manager. Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. In this blog, we’ll explore the differences between the two methods – and when it makes sense to use both.

Feedback Software 93

Feedback Software Customer Experience User Testing Customer Feedback 93

Userpilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Create a multimedia onboarding flow with product screenshots and videos.

Onboarding KPIs 82

Onboarding KPIs Feedback Software User Testing Analytic Tools 82

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. So we’ve classified the different alternative onboarding tools by a) user persona b) JTBD (Job-To-Be-Done – in other words, what you want to use the tool for). Slap that shameless product tour there.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

DECEMBER 15, 2022

In this blog post, we’ll be discussing 11 examples of heatmaps to understand customer engagement better and create more enticing products. Whether through mouse clicks, scrolling, or eye-tracking, these tools provide a quick view of all the information needed to make accurate business decisions and drive your product growth.

Data Visualization 92

Data Visualization Customer Feedback Analytic Tools User Testing 92

Usersnap

NOVEMBER 26, 2023

With an outcome-based discovery approach, Jira Product Discovery (JPD) equips teams to prioritize topics that deliver tangible value, ensuring that they are not just ticking off items on a to-do list but truly contributing to the product’s success. It’s the crucible where product ideas are forged, shaped, and refined.

Product Research 52

Product Research Feedback Software Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 18, 2021

Imagine cashiers in supermarkets or managers in restaurants calling you a friend. A lot of SaaS companies focus on superficial demographic data while creating their ‘user persona avatars’ – think ‘Marketing Mary’ or ‘Manager Tom’. Even if you had the context – product analytics tools are notoriously difficult to read.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Business of Software Conference

SEPTEMBER 6, 2021

Elizabeth O’Neill, People & Culture expert, BoS participant and this year speaker, explains the difference between having one bad meeting and creating a culture of silence in this guest blog post. Does the new product conflict with what we’re currently selling? Will it pull the team’s attention away from our other product?

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Weak Development Team Feedback Software Vision User Testing 64

Userpilot

JANUARY 12, 2023

So let’s jump straight to the article to uncover product growth insights with the help of behavioral analytics. You can also use UBA data to recommend content and products contextually. Likewise, product marketers use the data to target the right audiences with marketing campaigns. Ready to practice? Feature heatmaps.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Customer Feedback 96

Userpilot

DECEMBER 6, 2022

Product managers spend an incredible amount of time digging for user insights to uncover patterns that will drive product growth. User insights sum up your users’ perceptions and feelings about your product or service. Track how users engage with your product using heatmaps. Find friction points and act on them.

Data Visualization 96

Data Visualization Customer Feedback User Testing Feedback Software 96

Userpilot

MAY 3, 2023

Intercom surveys were introduced about a year ago to help product and support managers capture customer feedback insights. A multi-faceted tool, Intercom hopes its latest addition will help product managers better collect customer feedback and capture customer insights that drive results. Intercom survey.

Data Visualization 83

Data Visualization Product Research Software Review Feedback Software 83

Business of Software Conference

NOVEMBER 1, 2018

The talks will be edited, published and transcribed in the next month or so but until then, here are some of the notes, blog posts and other highlights from some of the attendees. Mikey Trafton – Managing Your Badass Team. Rahul Vohra – The Product-Market Fit Engine. Slide Decks. Live Switch Interview.

Software Review 53

Software Review Magazine Workshop User Testing 53

Userpilot

JANUARY 29, 2023

What do good product experience examples have in common? In the era of unprecedented customer power, good customer experience is the key to successful product growth. This article considers what product experience is. Good product experience is a key part of the product-led growth approach.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. The most common reasons behind high churn rates are: Bad product-customer fit. Customer churn is the rate at which customers discontinue their subscription or stop using a particular product or service.

User Testing 90

User Testing Feedback Software Data Visualization Customer Feedback 90

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MARCH 21, 2023

For any SaaS owner or product manager, understanding your customers’ daily lives and the user tasks they need to complete to achieve their goals is vital. So, how do you go about conducting task analysis in your own product? These describe the overarching aims a customer has when using your product or service.

User Testing 84

User Testing Research Software Customer Experience Data Visualization 84

Userpilot

MARCH 9, 2022

What is product usage ? How can you harness product usage data to improve user segmentation and boost the growth of your SaaS? This guide will help you get a basic understanding of different types of usage data and how you can use them to improve your product and user experience. What is product usage?

Analytic Tools 93

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 93

Userpilot

OCTOBER 31, 2022

Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. But what about the customer on the opposite end?

Feedback Software 86

Feedback Software User Testing Research Software Data Visualization 86

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Keep reading to uncover product growth insights ! You’ll also learn the best ways and tools to perform behavioral segmentation.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Customer Feedback 95

Userpilot

MARCH 23, 2023

And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. Reasons why customers churn: #1: Customers churn when there is a bad product-customer fit and your product’s features don’t align with their needs.

Feedback Software 96

Feedback Software Research Software User Testing Customer Experience 96

Dear Strategy

JANUARY 28, 2019

The idea behind the “Jobs To Be Done” framework (often referred to as JTBD) is that innovators (and marketers) should think about their products in terms of what “jobs” their customers will ultimately be hiring those products to do. JTBD is actually a very similar theory with an equally clever analogy to go along with it.

Framework 49

Framework Strategy User Testing Books 49

Userpilot

MAY 19, 2022

Usability refers to how easy it is for users to interact with your product’s UI and complete a specific action. User testing allows you to gather feedback and check how efficient the product is while measuring customer satisfaction. Usability focuses on the ease of use, learnability, and efficiency of the product.

Customer Experience 83

Customer Experience User Experience User Testing Customer Feedback 83

Userpilot

FEBRUARY 7, 2023

In-app messages are used to engage with users as they use the product, while push notifications are used to draw user attention back when they aren’t using the product. Unlike push notifications, in-app messaging is used to communicate with users that are actively using the product. Checklist example made with Userpilot.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience User Testing 97

Userpilot

NOVEMBER 29, 2022

Keep reading to get actionable insights and fuel your product growth ! Customer churn data tells you how many customers have stopped using your product or service over a period of time. Voluntary churn occurs because customers are no longer happy with the product or service. Formulas to measure customer churn rate.

Data Visualization 101

Data Visualization Customer Feedback User Testing Customer Experience 101

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise. When users trust your product, they’re more likely to stick around and become loyal customers who attract other customers.

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User Testing Customer Feedback Customer Experience UX 95

Userpilot

JANUARY 25, 2022

If you’ve released an innovative new product update, you may need to study the art of new feature onboarding before your customers want to use it. Onboarding in general can be understood as the art of teaching new and existing users how to derive value from your product. Generally, this involves a product tour of some kind.

Research Software 91

Research Software Customer Experience User Testing Product Research 91