Product Talk

AUGUST 12, 2020

Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. As Hope Gurion discussed in a recent Product Talk post , product teams are often assigned business outcomes rather than product outcomes.

Product Research 291

Product Research Onboarding KPIs User Testing Customer Experience 291

Userpilot

OCTOBER 5, 2021

OKRs vs KPIs – the most recent darlings of the SaaS world. How do they compare to metrics ? KPIs are there to help you keep track of how your results are performing. A metric is a different level of data tracking – use these to help you understand health metrics. Initiative: Optimize in-app onboarding.

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Onboarding KPIs Analytic Tools KPI Customer Experience 145

Product Talk

FEBRUARY 28, 2024

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. This would be a much shorter blog post if that were the case!

Product Research 322

Product Research Onboarding KPIs Feedback Software User Testing 322

Mixpanel

JUNE 10, 2022

First impressions are critical for a successful product. A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. While it may sound trite, knowing your customers is the most important part of a product onboarding experience.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Customer Experience Analytic Tools 105

Userpilot

OCTOBER 31, 2022

Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.

Analytic Tools 98

Analytic Tools Onboarding KPIs Feedback Software Data Visualization 98

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie.

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 95

Userpilot

NOVEMBER 19, 2022

Having trouble deciding which customer service KPI to use? There are some vanity metrics among the KPIs for customer service. So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. What are customer service KPIs?

Onboarding KPIs 98

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 98

Userpilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics?

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 97

Userpilot

FEBRUARY 27, 2023

User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Customer Feedback 105

Userpilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users. Let’s go!

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Strategy Customer Experience 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

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Onboarding KPIs Roadmap Marketing Product Marketing 98

Userpilot

JANUARY 29, 2025

Leveraging product analytics isnt just about making pretty dashboards; its about viewing your existing data as a learning opportunity to make informed decisions with your onboarding strategy. Start with your core business goals and map out 3-5 key metrics that directly support these objectives. How to solve this issue?

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 52

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.

Onboarding KPIs 98

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 98

Userpilot

JULY 27, 2023

Adoption metrics are essential to measure to aid in making improvements to your product. But which product adoption metrics should you track? This article will cover the 14 metrics to track to help you increase your customer lifetime value. The user churn rate highlights how well your product adoption is working.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Feedback Software Customer Feedback 96

Userpilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 98

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Customer Feedback 111

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

JUNE 2, 2023

Product adoption metrics tell you how well your platform is performing. By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. In this article, we dived into 13 important adoption metrics to measure.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Product Research 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right? Not necessarily.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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User Testing Onboarding KPIs Product Research Startups 130

Userpilot

APRIL 23, 2023

What’s a product metrics framework? We also look at how product managers can use Userpilot to implement product metrics frameworks. TL;DR A product metrics framework is a set of metrics used to measure the performance and success of a product so that you can improve it.

Onboarding KPIs 98

Onboarding KPIs Framework Analytic Tools Feedback Software 98

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics? How do they differ?

Onboarding KPIs 98

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 98

Userpilot

MAY 16, 2023

What are value metrics? We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. To identify your value metrics look at your product use cases.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

DECEMBER 13, 2022

A product analytics dashboard helps you visualize user behavior, so you can make informed decisions on how to improve product engagement. The types of metrics to track in your dashboard. An analytics dashboard visually displays important metrics in your business. The most common analytics dashboards in SaaS.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Dashboard 98

Userpilot

JANUARY 31, 2023

Winning new business is critical for any savvy product manager: a new client onboarding checklist template can help you systemize your path to a successful customer onboarding process. Used correctly, this sort of customer onboarding checklist can become an invaluable tool for any product manager.

Onboarding KPIs 98

Onboarding KPIs User Testing Analytic Tools Customer Experience 98

Userpilot

APRIL 28, 2023

Have you ever abandoned a product due to poor customer onboarding? One where you have to teach yourself how to use the product? If your users aren’t activating or adopting your product, you likely don’t have a proper customer onboarding strategy, or it’s not doing what it should.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

DECEMBER 12, 2022

With ease, you’ll gather, analyze, and share user engagement insights that will reduce churn and drive product growth. Read on to learn how to choose the right engagement metrics for your dashboard and how to build one code-free. Customer funnel metrics: cost per acquisition, customer lifetime value, conversion rates , etc.

Data Visualization 98

Data Visualization Onboarding KPIs Dashboard User Testing 98

Userpilot

JUNE 28, 2023

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.

Onboarding KPIs 96

Onboarding KPIs Feedback Software User Testing Analytic Tools 96

Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. Does customer research help build better products? The short answer: yes.

Research Software 77

Research Software User Testing Analytic Tools Feedback Software 77

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

FEBRUARY 28, 2022

How are you going to find one metric that matters enough to help grow your business? Although you need several important metrics like customer lifetime value, activation, and retention, all the data can sometimes be overwhelming and make you lose focus. You should not care about only one metric. Why is using an OMTM important?

Onboarding KPIs 111

Onboarding KPIs Analytic Tools Research Software Feedback Software 111

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98