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21 Mobile Product Management Resources

Alchemer Mobile

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

For each funnel stage, choose relevant metrics. The purpose of the marketing funnel is to generate interest in the product and engage prospective users via marketing campaigns until they become Marketing Qualified Leads (MQLs) and/or Product Qualified Leads (PQLs) , depending on your GTM strategy. It gets even better.

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End-User Behavior Monitoring: Types, Benefits & Tools

Userpilot

It also helps identify better ways to engage users. In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy. TL;DR End-user behavior monitoring involves observing how users engage with a product. It aims to track in-app activity and identify trends in user behavior.

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How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs

Alchemer Mobile

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel.

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How to Measure, Analyze, and Reduce App Churn

The Product Coalition

All the user acquisition in the world won’t matter if you’ve got a high churn rate on your app. instead of leaving your app. Have you ever got so frustrated with an app experience that you immediately started googling how to deactivate your account? App churn ?—?the What is app churn? Your users have.

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DAU WAU MAU Metrics: Measuring Active Users In-App

Userpilot

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. Monthly active users (MAU) refer to the number of unique users that engage with your app in a month. Get a demo now to begin.

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How to Measure Product Adoption: 12 Metrics to Track

Userpilot

Not sure how to measure product adoption or what metrics to track? In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. Tracking these metrics is easiest with a digital adoption and product analytics tool. What is product adoption?