Remove Blog Remove Naming Remove Outbound Remove Product Marketing
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An Organic Farm Startup Onboarding Strategy

The Product Coalition

Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyleā€¯ Why was it needed to define the problem for onboarding strategy? The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 123
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Should you disrupt or create a category? 5 lessons from Gainsightā€™s CMO Anthony Kennada

Intercom, Inc.

Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Maybe we build the blog very similar to the Inside Intercom blog ā€“ all about how to be great in your job, how to self-actualize, how to get promoted, how to deliver great products. So how can we do more of that? Who are you?

Outbound 112
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What Are The Stages Of The SaaS Sales Process?

Userpilot

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. Video marketing (YouTube and TikTok).

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Building products for growth

Product Bookshelf

Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Startup Growth Engines is a collection of blog posts from growthhackers.com.

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Product Managers: Your job title doesnā€™t mean anything!

The Product Coalition

itā€™s much trickier in the world of products. Whatā€™s in a name? The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

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Sujan Patel on scaling growth with chatbots

Intercom, Inc.

Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. It still didn’t work for marketers, but sales people loved it and flocked to the platform. Can you tell us what it is and why you started it?

Outbound 151
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What is SaaS Marketing? The Ultimate Guide

Userpilot

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Content marketing.