Intercom, Inc.

JANUARY 18, 2023

In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. ” Chip Lay, Director of Product Strategy at Fullstory.

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

FEBRUARY 25, 2024

In this blog series, we embark on a comprehensive journey through the evolution of Netflix, tracing its origins, key milestones, and the driving forces behind its remarkable transformation. It introduced original content production, creating critically acclaimed series like “House of Cards” and “Stranger Things.”

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Userpilot is a product growth platform.

Research Software 90

Research Software Feedback Software User Testing Reporting Tools 90

Userpilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs. Customer retention cost (CRC) is the amount you spend on customer retention over a specific period.

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Userpilot

MARCH 17, 2024

It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. Try Userpilot and Take Your Product Analytics to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is an analytics dashboard? Book a demo to learn more.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Dashboard 91

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 94

Feedback Software Analytic Tools Research Software Customer Experience 94

Userpilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Use loyal users and growth loop strategies to bring in new users.

User Testing 98

User Testing Customer Experience Customer Feedback Analytic Tools 98

Userpilot

APRIL 14, 2022

Have you ever wondered what is a good retention rate for your business? If you’ve been looking for ways to increase your customer retention, you’re in the right place. In this article, we talk about: Customer retention rate and what it means for your business. Standard retention rates. What is customer retention?

Feedback Software 98

Feedback Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. In this article, we cover: How is marketing segmentation used in customer retention? Why is retention important in SaaS? What is retention and why is it important for SaaS?

Customer Experience 97

Customer Experience User Testing Feedback Software Customer Feedback 97

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 96

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? In this article, we handpicked retention examples from some of the most successful SaaS companies in the world. Read on to see what they’re doing right and why their strategies are so effective. What is customer retention?

Feedback Software 94

Feedback Software Customer Experience Customer Feedback Data Visualization 94

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 95

Feedback Software Research Software Product Research User Testing 95

Lenny Rachitsky

APRIL 2, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re looking for ideas and strategies to drive your own product’s growth, this post is for you. An even more pronounced compound growth effect is seen in retention metrics.

Analytic Tools 117

Analytic Tools Customer Experience Weak Development Team Data Visualization 117

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 86

Feedback Software User Testing Customer Experience User Friction 86

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Research Software 98

Userpilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Customer Feedback 97

Customer Feedback Customer Experience User Testing Analytic Tools 97

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Onboarding KPIs 90

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 89

Customer Experience Customer Feedback User Testing Data Visualization 89

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 103

B2B User Testing Research Software Analytic Tools 103

Userpilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. This not only enhances your product's value but also fosters loyalty among your user base. It's a crucial point in the sales funnel where prospects are evaluating your product and comparing you with other companies.

Feedback Software 100

Feedback Software Analytic Tools Data Visualization Research Software 100

Userpilot

FEBRUARY 4, 2023

To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. You can use examples of strategic initiatives in your SaaS business to improve customer retention rates and drive feature discovery.

Feedback Software 95

Feedback Software Analytic Tools Research Software Product Research 95

Userpilot

APRIL 11, 2023

Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization User Testing 97

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Andrew Chen

FEBRUARY 26, 2024

I met tons of incredible people, some of whom went on to create major products and found unicorn companies. Having a “thing” That said, the conversations are more productive when you have “a thing.” How does angel investing and VC work? Why don’t they build more houses/offices in the Peninsula?

User Testing 123

User Testing Customer Experience Blog Events 123

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Userpilot

APRIL 18, 2022

If you want to understand whether your SaaS company will rise or die soon, you first need to conduct a customer retention analysis to look at important growth metrics. This article covers everything you need to know about getting started with retention analysis and how to use the insights to reduce churn. What is retention analysis?

Data Visualization 95

Data Visualization Customer Feedback Analytic Tools User Testing 95

Userpilot

DECEMBER 19, 2023

In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. If you’re looking to improve your account management strategy, book a Userpilot Demo to see how we can help you with it. What is SaaS account management?

Feedback Software 88

Feedback Software Analytic Tools Product Research User Friction 88

Userpilot

JULY 12, 2021

How much does your business stand to gain from using customer retention analytics? Effective retention takes more than just using your intuition to determine what will keep customers satisfied. Customer retention analytics identify rates and sources of churn among your customer segments. What is customer retention analytics?

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Research Software 98

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 101

Analytic Tools Feedback Software Customer Experience Data Visualization 101

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ).

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Gainsight

JANUARY 4, 2021

We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Read a blog daily, set a weekly time slot on your calendar to watch a webinar, or listen to a podcast episode while doing chores. Retention, Renewal, and Upsell Strategies. Click the relevant header below!

Feedback Software 111

Feedback Software Customer Experience Customer Feedback User Testing 111

Userpilot

AUGUST 5, 2023

Are your NPS passives holding your product or service’s growth back? NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty.

Data Visualization 95

Data Visualization Feedback Software Product Research Analytic Tools 95

Userpilot

JUNE 19, 2023

What is cohort retention analysis? How do you leverage it to reduce churn and improve your retention rates ? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. Acquisition cohorts divide users based on when they started using the product.

Data Visualization 89

Data Visualization Analytic Tools Customer Experience Customer Feedback 89

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing. Which does your company need?

Feedback Software 102

Feedback Software Research Software Product Marketing Marketing 102

Gainsight

FEBRUARY 8, 2024

Once primarily focused on customer satisfaction and retention, CS teams are now being called upon to think more commercially and demonstrate their direct impact on business revenue. In this blog post, we delve into the transformative changes reshaping the CS landscape and explore how CS teams can adapt to this new reality.

Customer Experience 52

Customer Experience Customer Feedback Customer Satisfaction Education 52

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. Pirate metrics help you assign specific metrics to the particular stage in the user journey – Acquisition, Activation, Retention, Referral, or Revenue. It happens once users discover the value of your product.

Analytic Tools 93

Analytic Tools Feedback Software Research Software Onboarding KPIs 93