Userpilot

DECEMBER 21, 2022

Product analytics is a key asset if you want to grow your SaaS business. 10 Important Product Metrics to Analyze Your SaaS Product. Here are ten product metrics that you can’t do without to analyze SaaS product growth : Customer Acquisition Cost (CAC). The average DAU: MAU ratio for SaaS is around 0.15 (or 15 percent).

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Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

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Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. But how do you create a customer success strategy that works?

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Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

FEBRUARY 3, 2023

One way is to use a product analytics tool to tag your UI patterns to see how customers interact with them. Feature tagging in Userpilot. Monitor your tagged and untagged mentions on social media channels like Twitter, Facebook, LinkedIn, and Reddit to keep tabs on what people really think. Create custom events in Userpilot.

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Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

AUGUST 11, 2022

Customer success is the practice of ensuring customers get their desired outcome when using your SaaS. But in other companies (particularly in SaaS), you need to rely on in-app communication and automation to scale customer success to every user. 10 Key responsibilities of a customer success team in SaaS companies.

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Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

SEPTEMBER 29, 2022

Let’s discover what behavioral targeting is and how SaaS companies can benefit from it. Leverage feature tagging to monitor how customers interact with features. The benefits of behavioral marketing for SaaS companies. Use feature tagging to monitor how customers are interacting inside the product.

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Data Visualization Analytic Tools Customer Experience Reporting Tools 97

Userpilot

OCTOBER 6, 2022

In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. For instance, the onboarding flow of your SaaS will vary for product managers and customer support representatives. ” NPS tagging with Userpilot.

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Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. Tag NPS responses to identify recurring themes that correlate with low scores. Tagging NPS responses on Userpilot. That’s why any SaaS that wants to see growth needs to embrace it so they can hold customers for longer and better.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Why does customer engagement matter in SaaS?

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. Although both personas and segments can group existing and potential customers, they offer different use cases for a SaaS business. Firmographic segmentation classifies B2B users according to their shared organization attributes.

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User Testing Research Software Customer Experience Feedback Software 98

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. For any SaaS company, user adoption is indispensable for product growth. You see, adoption isn’t a set-and-forget process—especially for SaaS businesses.

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Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

MAY 30, 2022

The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs. In SaaS, there are 4 most common needs-based segments that you need to differentiate. Four most common needs-based segments.

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Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

MAY 18, 2023

Here's how: Research and map out all touchpoints across customer journeys: Outline the SaaS journey stages : Awareness, Acquisition, Adoption, Renewal, Expansion, and Advocacy. But the major ones for B2B SaaS are: Product usage rate: This metric measures how much of the product your users engage per time.

Customer Experience 98

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Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. For any SaaS company, user adoption is indispensable for product growth. You see, adoption isn’t a set-and-forget process—especially for SaaS businesses.

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Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Most SaaS companies appeal to FOMO to make free trial users purchase a subscription.

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Analytic Tools Feedback Software Data Visualization User Testing 98

PMLesson's Ace the PM Interview

DECEMBER 4, 2018

In this Path to PM blog post, Emma and I discuss breaking into product management as an analyst, and the importance of saying "no" as a PM. Cornerstone is a B2B (business-to-business) SAAS (software-as-a-service) HR software that helps companies realize employee potential through learning, recruiting, performance, and compensation.

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Data Visualization Research Software Reporting Tools Product Management 56

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Ian Multon Product Manager, TouchTunes Interactive Networks.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Ian Multon Product Manager, TouchTunes Interactive Networks.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Mind the Product

APRIL 24, 2018

We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. Useful questions for B2B products). What blogs do you read? It’s a new style of distribution for Mac apps. At home or at the office?

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User Testing Customer Feedback Customer Experience Data Visualization 149

Userpilot

APRIL 7, 2021

The way you can track this is through a tool like Userpilot, where you can tag your core features and measure how much of your user base actually engage with them. Other blogs will talk about the top 14 or 28 metrics and never actually get to user engagement metrics’ true purpose: to create a better product for your users.

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Ian Multon Product Manager, TouchTunes Interactive Networks.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Ian Multon Product Manager, TouchTunes Interactive Networks.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Her focus in on developing client inputs within a SaaS strategic roadmap process. Meet the mentors….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Event tagging in Userpilot.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Her focus in on developing client inputs within a SaaS strategic roadmap process. Meet the mentors….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Usersnap

APRIL 15, 2020

Q: In B2B products it’s hard to get reliable data sometimes. complex accounting SaaS), where the user just cannot be onboarded simple. The higher price tag made the wine actually taste better! People liked the products better, too – negative comments went down 73% on products with the easy-to-open packaging.

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Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals. Conversion Copywriter to B2B and SaaS. Eden Bidani. Joel Klettke.

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Feedback Software Research Software User Testing Customer Experience 52

The Product Guy

FEBRUARY 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Jeremy Horn The Product Guy Filed under: product management Tagged: career , mentee , mentor , product management , theproductmentor , tpm.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Ian Multon Product Manager, TouchTunes Interactive Networks.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. Ian Multon Product Manager, TouchTunes Interactive Networks.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

MAY 12, 2021

Using product analytics tools, you can tag features to monitor usage rates and understand how often, when, and why users utilize these features. Axelle Dervaux is a digital marketing expert with a focus on B2B marketing for SaaS companies. Source: Mixpanel. About The Author. You can connect with her on LinkedIn.

User Friction 52

User Friction Data Visualization Analytic Tools Feedback Software 52

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna is an author, enjoys writing blogs and tutorials on anything technology. Her focus in on developing client inputs within a SaaS strategic roadmap process. Meet the mentors….

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Intercom, Inc.

MAY 24, 2018

Instead of saying, “My job is to create a blog post,” it’s, “My job to change X number, and one of my tactics is to create content”. If they’re a B2B company, it might be a very small number they’re using to make a large decision. For us, if it’s Saas, B2B and using one of six pieces of technology, it’s a super high signal.

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Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

JULY 14, 2022

What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. For most SaaS businesses, a tech-touch model will help: Scale customer success without expanding the team. 6 Tech-touch strategies you should implement in SaaS to drive success.

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Feedback Software Technical Review User Testing Customer Experience 98