The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Read This First. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

The Product Coalition

NOVEMBER 19, 2020

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. There are many people who graduated and were introduced to product management afterward. How do these people get into product?

Technical Review 158

Technical Review Product Management Product Manager Research Software 158

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Lena’s largest contributions to the Product Management field.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Product Research 92

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Keys for dealing with the intricacies of niche products.

Customer Experience 100

Customer Experience User Testing Customer Feedback Research Software 100

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services.

User Testing 109

User Testing Product Research Consulting Leadership 109

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). I tried the negative feedback angle, handholding, and everything in the book, but nothing helped.

Weak Development Team 157

Weak Development Team Product Management Product Manager Management 157

The Product Coalition

DECEMBER 29, 2020

While it’s a myth that keeps being busted , there remains a large portion of people who believe that all Product Managers need a Computer Science degree. While this is true for some more technical positions, many successful product leaders have absolutely no background in Computer Science.) What if my product isn’t good enough?”

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!

Weak Development Team 139

Weak Development Team Leadership Data Visualization Positioning 139

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Book a demo now to begin. Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion funnel leak? Wrong acquisition channels.

Data Visualization 97

Data Visualization User Testing Analytic Tools Feedback Software 97

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. Book a Userpilot demo to learn how Userpilot can help you learn more about your users and increase user loyalty.

Analytic Tools 91

Analytic Tools Research Software Feedback Software Data Visualization 91

Gainsight

AUGUST 5, 2022

You learned about other roles where your experience in CS can be a springboard for those positions. In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. In effect, you are the manager of the white space surrounding the product.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Mind the Product

JUNE 13, 2018

This collection established a design aesthetic for technology products that is tactile, bold, emotional and undeniably Google. Ivy has also been a contributing author to numerous books, including The Change Champion’s Field Guide and Best Practices in Leadership Development and Organizational Change. More speakers to come!

User Testing 87

User Testing Data Visualization Workshop Product Research 87

The Product Coalition

DECEMBER 19, 2021

Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. Once you decide you need to recruit a product manager, who should it be? It usually means that the workload is already unbearable.

Product Management 166

Product Management Product Manager User Testing Weak Development Team 166

bpma ProductHub

JANUARY 3, 2017

Product Management was still figuring out if it’s a necessary discipline in software companies. Pouring over the latest neuroscience research and high performance coaching in her latest book “Kickass Confidence: Own Your Brain. Carrying those puns, Alyssa came out with her first book mostly on confidence, “Ms.

Product Management 105

Product Management Product Manager Management Management 105

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.

Product Management 101

Product Management Product Manager Management Management 101

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Book a demo to learn more. But what about the customer on the opposite end?

Feedback Software 82

Feedback Software User Testing Research Software Data Visualization 82

Intercom, Inc.

OCTOBER 8, 2019

The phrase “content design” was coined by Sarah Richards , who wrote a book called Content Design that has helped to shape how we think about the discipline. My colleague Meredith Castile puts it another way: content design is a product discipline focused on how to structure and present information.

Presentation 171

Presentation UX Document Consulting 171

The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. But do they really need this ?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

FEBRUARY 5, 2019

Therefore, she provides a great example of a stable product management career path: staying within the company, and evolving both vertically and horizontally. She has recently written a book on her journey, “The Making of a Manager”. Josh Fetcher is an author and business consultant. Check out her Medium profile !

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Meanwhile, if you’re looking to start or advance your career in product management, check out AWIP’s job board. Let’s dive in.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

ProductPlan

JANUARY 5, 2023

At the time of writing this post, there were 525 postings on LinkedIn for positions in the U.S. When broadening the scope to include data scientists and data analysts, who often work closely with product managers to answer questions with data, the open positions swell to almost 7,000. Product Ops: hero or villain?

Artificial Inteligence 52

Artificial Inteligence Product Management Product Manager Feedback Software 52

The Product Coalition

APRIL 18, 2021

What was missing in my answers was solid product thinking. They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead.

Research Software 133

Research Software User Testing Leadership Weak Development Team 133

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Product-Market Fit Book ?.

User Testing 126

User Testing Startups Product Research Testing 126

Bain Public

JUNE 4, 2020

Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team. What Is Product Management Consulting? Consulting doesn’t mean instructing a CEO and the product leadership team how to run the company.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Product Innovation Educators

MARCH 19, 2018

Steve has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise through the ranks from Product Manager to Chief Marketing Officer.

Research Software 63

Research Software Feedback Software Product Management Product Manager 63

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 85

Customer Experience User Testing User Friction Product Research 85

Product Bookshelf

JANUARY 24, 2017

Building Insanely Great Products by David Fradin. This is a short book of rapid-fire advice snippets interspersed with a variety of anecdotes from Fradin’s career. Fradin races through a lot of concepts and briefly covers topics like pricing, go to market plans, and customer discovery.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market. Here are some examples.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Product-Market Fit Book ?.

User Testing 105

User Testing Startups Product Research Testing 105

Mind the Product

DECEMBER 1, 2016

“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook , author Dan Olsen details a six-step process to achieving product/market fit: Determine your target customer. Identify underserved customer needs.

User Testing 70

User Testing Product Research Customer Feedback Customer Experience 70

The Product Guy

SEPTEMBER 27, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

PMLesson's Ace the PM Interview

JUNE 4, 2020

There are countless books geared at giving their readers a leg up on these interviews, such as Cracking the Amazon Interview and Are You Smart Enough to Work at Google? Applicants for positions at Amazon can expect to be asked a set of questions commonly referred to as behavioral interview questions.

User Testing 87

User Testing Customer Experience Research Software Leadership 87

The Product Coalition

OCTOBER 20, 2020

Based on my most recent role as a Product Lead, my primary quadrant is the Strategic Product Manager, because the main responsibilities of my role were to conduct research, determine the vision and strategy, set up a product function and create, and support, a realistic roadmap. No, he does not.

Weak Development Team 99

Weak Development Team Development Product Research Technical Review 99

UX Studio: Product Management

SEPTEMBER 16, 2021

As an expert design agency, we offer product design, and user experience research services, UX consulting, and customized solutions to address our clients’ challenges. If you are looking for an experienced design studio in Berlin to help you with your product challenges, contact us. Is there anything we can help you with?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59