Product Talk

FEBRUARY 2, 2022

It’s hard to take a whole book or a six-week class and instantly download that into all my coworkers’ brains, so it’s been an education process as well, but every time I introduce a new piece of it, it seems to catch on really quickly, and their response is, ‘Oh right, this makes a lot of sense!’”. This isn’t always an easy or simple process.

Product Research 229

Product Research User Testing Engineering Testing 229

Userpilot

FEBRUARY 25, 2024

Looking for an effective in-app messaging tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Book a demo to learn more.

User Testing 77

User Testing Product Research Research Software Data Visualization 77

Userpilot

JANUARY 18, 2024

Looking for an effective in-app messaging tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Software Review 52

Userpilot

JANUARY 18, 2024

Looking for an effective in-app messaging tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Software Review 52

Userpilot

FEBRUARY 26, 2024

Looking for an effective in-app messaging tool and wondering if Lou Assist is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Lou Assist is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

JANUARY 18, 2024

Looking for an effective in-app messaging tool and wondering if HelpHero is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether HelpHero is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

JANUARY 18, 2024

Looking for an effective in-app messaging tool and wondering if HelpHero is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether HelpHero is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

DECEMBER 15, 2022

Do you need an in-app messaging strategy? It also looks at different kinds of in-app messages and what they’re most suitable for. In-app messaging relies on contextually-triggered messages to communicate with users and support them at different touchpoints in the user journey. Book the demo!

Feedback Software 84

Feedback Software Analytic Tools Messaging User Testing 84

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. Book a demo and get started!

User Testing 87

User Testing Feedback Software Product Research Analytic Tools 87

Userpilot

DECEMBER 15, 2023

Usability testing is an essential part of the product design process. However, face-to-face testing isn’t always practical, so UX teams turn to remote usability testing as an alternative. TL;DR Remote usability testing is a UX research method that doesn’t require meeting the participants face-to-face.

Research Software 90

Research Software Feedback Software Analytic Tools User Testing 90

Userpilot

NOVEMBER 16, 2023

Looking for an effective in-app messaging tool and wondering if Intercom is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Intercom is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-app messaging?

Analytic Tools 52

Analytic Tools Feedback Software Embedded Analytics Data Visualization 52

Userpilot

SEPTEMBER 22, 2023

Looking for an effective In-app messaging tool and wondering if Chameleon is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Chameleon is the ideal choice for your In-app messaging needs. Looking for A Better Alternative for In-app messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why.

User Testing 74

User Testing Product Research Data Visualization Feedback Software 74

Userpilot

SEPTEMBER 22, 2023

Looking for an effective In-app messaging tool and wondering if UserGuiding is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether UserGuiding is the ideal choice for your In-app messaging needs. Looking for A Better Alternative for In-app messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Intercom, Inc.

MARCH 23, 2018

And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written. It indicated actual tests. You can grab a free copy of the book this way.

Books 220

Books Marketing User Testing Analytic Tools 220

Intercom, Inc.

JANUARY 14, 2019

Between our staff book club, office library and the constant stream of books and articles being recommended and shared, the Intercom team is a pretty good resource when it comes to discovering new and interesting reads. We asked five Intercomrades to tell us about a book they have read that has had an impact on them.

Books 150

Books Technical Review Marketing User Testing 150

Userpilot

OCTOBER 15, 2023

Tests are a crucial part of a product-led motion , and multivariate testing is an important addition to your testing toolkit. Like A/B testing, it can be used to test the performance of different elements or variables in your product. However, there are key differences between both testing methods.

User Testing 88

User Testing Analytic Tools Product Research Testing 88

Userpilot

FEBRUARY 4, 2023

What’s the product design testing process? More importantly, we look at the design testing process and various testing methods with their pros and cons. TL;DR Product design testing is the final stage of the design process. There are four main stages of the product design testing process. Book the demo!

User Testing 96

User Testing Product Research Feedback Software Research Software 96

Userpilot

JUNE 9, 2023

There’s a lot of confusion when it comes to multivariate testing vs A/B testing. Is multivariate testing just A/B testing with more than two variants? TL;DR A/B tests focus on analyzing the impact of one change against a controlled group to see if the changed version performs better. Are they the same?

Product Research 76

Product Research User Testing Testing Customer Experience 76

Userpilot

SEPTEMBER 25, 2023

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. In monadic tests, participants provide in-depth feedback on one concept only.

User Testing 81

User Testing Product Research Feedback Software Analytic Tools 81

Product Talk

MAY 15, 2024

Your schedule may already be double-booked and you might already feel like there’s no room to add discovery to your workload. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” Tweet This This can sound overwhelming. We hope that today’s Product in Practice will change your mind.

Product Research 261

Product Research Feedback Software Analytic Tools User Testing 261

PMLesson's Ace the PM Interview

JANUARY 31, 2022

That's why we scoured our bookshelves to make a list of the best product management books we could find. Fortunately, there is a cornucopia of stellar books perfect for product managers who want to learn everything from user-centric design principles to advancing their career. This book is a distillation of these efforts.

Books 95

Books User Testing Technical Review Product Management 95

Userpilot

DECEMBER 7, 2022

A/B tests are a well-known technique for testing UX elements but is it the only one? Are there any alternatives to A/B testing for product managers ? A/B tests are experiments in which you present two different versions of your product to an even number of users and check which of them performs better. Interested?

User Testing 81

User Testing Analytic Tools Feedback Software Research Software 81

Userpilot

MAY 14, 2024

VWO integration facilitates precise audience targeting for A/B tests using Mixpanel segments. It also enables you to import the test data into Mixpanel for granular analysis. Intercom integration enables sending personalized messages and triggered experiences based on Mixpanel product usage data. Book the demo for more insights!

Data Visualization 97

Data Visualization Embedded Analytics Analytic Tools Feedback Software 97

Userpilot

MAY 30, 2024

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Test the possible Aha moments in your onboarding flows. You can do it by tracking the performance of each of the flows independently or conducting multivariate tests.

Onboarding KPIs 85

Onboarding KPIs Data Visualization Analytic Tools User Testing 85

Userpilot

MAY 30, 2024

Book a demo to learn how. Digital experience analytics involves using tools like heatmaps , click maps , session recordings, funnel analysis , usability tests , etc., For positive feedback, you can trigger an automated message thanking users for their feedback and encouraging them to leave a review for your product on G2.

Product Research 71

Product Research Feedback Software Feedback Loop User Testing 71

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Before releasing the microcopy to the world, test it, just like other aspects of the product. For example, run A/B and usability tests. Get the demo to see how!

Analytic Tools 91

Analytic Tools Feedback Software UX Data Visualization 91

Userpilot

FEBRUARY 19, 2024

A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. Book the demo! In the SaaS context, it could refer to the users who fail to book the demo on your website, convert to paying customers , or complete the onboarding process , just to name a few examples.

Analytic Tools 85

Analytic Tools Data Visualization Onboarding KPIs User Testing 85

Userpilot

JUNE 20, 2022

Running A/B tests and making data-driven decisions is essential if you are passionate about enhancing your customer experience, boosting retention, and increasing revenue. But how do you run successful tests? You can test color changes or even the entire user interface. Don’t confuse usability testing with A/B testing.

User Testing 52

User Testing Product Research Feedback Software Testing 52

Userpilot

MAY 22, 2024

Maze is a customer testing platform that gathers actionable insights by rapidly tree-testing designs and prototypes with real users. Userlytics is a user testing platform offering deep insights into customer behavior through usability testing with global participants. It helps teams organize, track, and manage work.

Data Visualization 89

Data Visualization Research Software User Testing Analytic Tools 89

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 206

Research Software Feedback Software User Testing Customer Experience 206

Userpilot

JANUARY 25, 2022

Other methods we look at include: promoting in-app feature discovery using contextual tooltips ; collecting and acting on feedback with micro surveys ; onboarding gamification ; removing friction with an in-app resource center ; messaging outside the app to draw users back, and continuous improvement through A/B testing.

Feedback Software 92

Feedback Software User Testing Product Research Onboarding KPIs 92

Userzoom

JULY 9, 2019

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Especially when you remember this is just the first step in the booking process. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing?

User Testing 113

User Testing Product Research Research Software Testing 113

The Product Coalition

JULY 12, 2019

Chaoter 11/17 : How to conduct Usability Testing? That’s what Usability Testing helps a team with. You can test your product with your target users in a controlled environment and identify vital changes to make your product successful. What is Usability Testing? How to conduct Usability Testing? Purpose ?—?What

User Testing 60

User Testing Product Research Testing Feedback Software 60

CardBoard

AUGUST 10, 2023

So, Steve writes a book called “The Four Steps to the Epiphany” – a cheeky nod to his former company. And let me tell you, this book is raw. The Purpose of Customer Discovery Customer discovery is the first phase of the Customer Development model, a methodology introduced by Steve in his book.

Product Research 52

Product Research User Testing Customer Feedback Data Visualization 52

Pragmatic Marketing

FEBRUARY 17, 2017

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70