Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Innovation Educators

JULY 18, 2022

Insights for product managers from a case study with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses.

Research Software 284

Research Software Feedback Software User Testing Marketing 284

Amplitude

SEPTEMBER 21, 2020

Once you recognize these roadblocks, you can experiment with possible solutions and get more users to the finish line. B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task. In this case, you need to improve awareness of the value of your paid features. Case Study: 8x8’s Jitsi.org.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

The Product Coalition

AUGUST 17, 2021

They wanted to be part of the solution. The product manager should fall in love with the problem but definitely not with the solution. The product manager doesn’t come to us with problems but with solutions. How much time we want to spend on developing the solution. Solution ?—?The And this time cannot be exceeded.

Feedback Software 158

Feedback Software Analytic Tools Reporting Tools Research Software 158

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Mind the Product

MARCH 2, 2020

As we try to disrupt and improve the flower delivery industry, we always put technology at the heart of what we do. This was then used to pass into our CRM tool and opt them out. We’ve also started to see the impact of this change ripple out to other brands. The Conclusion.

Customer Experience 172

Customer Experience User Testing Customer Feedback Feedback Software 172

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

MARCH 5, 2025

Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

UX Planet

MAY 1, 2025

After observing, using, and analysing the app, it becomes clear that Airbnbs UX success is no accident. It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. Inspiring Exploration Instead of Forcing Decisions Most travel apps immediately ask, Where do you want to go?

Research Software 97

Research Software Travel Customer Experience User Testing 97

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 64

Research Software User Testing Customer Experience Customer Feedback 64

UX Studio: Product Management

FEBRUARY 20, 2018

In this case study, I share with you the story of designing a high-end fashion store. In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. One of my colleagues, Tímea Falmann focused on the research, with me mainly on design.

User Testing 109

User Testing UX Product Research Research Software 109

Userpilot

APRIL 16, 2020

With a complex product consisting of both a desktop dashboard and a mobile app for Real Estate agents, Rachel Lightfoot, a co-founder and product manager at Touchright – struggled with user onboarding and activation. But the tool requires the user to go through several activation points both in the web app and the mobile app.

Research Software 95

Research Software Reporting Tools Data Visualization Software Review 95

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Userpilot

APRIL 10, 2024

Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Play video tutorials directly in-app.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Mind the Product

MAY 6, 2020

At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. The Approach.

User Testing 121

User Testing Data Visualization Product Research Research Software 121

Product Talk

JULY 12, 2017

I also shared a case study telling the story of two product teams as they adopted my definition of continuous product discovery. 3:28] Arity: A Case Study of an Organization Adopting Continuous Product. [9:16] 3:28] Arity: A Case Study of an Organization Adopting Continuous Product. [9:16] Click here.).

Product Research 269

Product Research User Testing Data Visualization Research Software 269

Intercom, Inc.

JULY 23, 2020

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. So what’s the solution? Today, we’re careening between a bloated set of apps that are time-consuming at best and unreliable at worst. It’s a bold gambit, but if anyone can pull it off, Daniel can.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Userpilot

OCTOBER 1, 2020

ková , a product marketer at Kontentino , a social media management tool for collaboration, content approval and scheduling, came to Userpilot with a few main goals in mind – increase product adoption, boosting new feature adoption, communicating new feature releases in-app and creating their very first user onboarding.

Onboarding KPIs 98

Onboarding KPIs User Testing Research Software Customer Experience 98

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company. Ayaka: Certainly.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

UX Planet

MAY 29, 2024

Information architecture (IA) is the practice of structuring the content of your product (it applies to website, app, and even books!), Here is a case study from IKEA: IKEA's home page Users are able to filter furniture based on both product type and room where it it will be placed. What is information architecture?

Information 98

Information Branding Positioning Research Software 98

Userpilot

JANUARY 27, 2021

How important is the ease of use for the success of your SaaS company? Pawel Banhegyi asked 98 SaaS businesses a bunch of questions that revealed why you should make the ease of use and good, intuitive UX an absolute priority! We’re talking about a brand that’s famous for creating seamless user experiences. But she was afraid….

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Delivery: Prioritize speed and quality as you deliver on brand promises. Leverage technology.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS. But ultimately, it would seem 26 is the number to beat if you want a higher NPS than other SaaS companies.

Analytic Tools 134

Analytic Tools Feedback Software Research Software Data Visualization 134

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Intercom, Inc.

OCTOBER 15, 2020

Out of that,I was forced to actually talk to people and learn through very different methods and tools. From that I’ve not only worked on over 3,500 different products, but I’ve been building methods and tools and things to help bring products and services to markets. Are these all software? Okay, that makes sense.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Userpilot

JUNE 10, 2024

In this blog, we’ll discuss a few techniques and tools to identify user problems. User research includes several techniques, such as surveys, interviews, focus groups, and usability testing. Userpilot’s features, such as in-app surveys, event tracking, and user behavior analytics, come in handy for user research.

Data Visualization 104

Data Visualization Analytic Tools Research Software Feedback Software 104

UX Studio: Product Management

MAY 23, 2018

TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries. This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. Market analysis and product research.

User Testing 96

User Testing UX Research Software Product Research 96

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems.

Research Software 98

Research Software Analytic Tools User Testing Customer Experience 98

Userpilot

JULY 29, 2024

Userpilot hosts industry-relevant webinars to raise brand awareness. Userpilot shares case studies as part of its product campaigns. Userpilot markets new features to existing users with in-app messages. Trigger in-app messages contextually to the right user at the right time.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Product Talk

JANUARY 3, 2024

We believe that innovation stems from truly understanding the problems that we are trying to solve instead of just implementing a solution,” says Mike. We believe that innovation stems from truly understanding the problems that we are trying to solve instead of just implementing a solution. They need the basics.

Product Research 309

Product Research Customer Experience Research Software Reporting Tools 309